Keyword Linking for Ad Placement on Ineligible Web Pages
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Solution Overview
Problem
Existing ad placement systems struggle to effectively manage the display of advertisements on web pages with objectionable content, as advertisers may not want their ads to appear next to violent, explicit, or inappropriate content, leading to inefficiencies in ad placement and revenue generation.
Innovation Solution
A computer-implemented method and system that identifies web pages ineligible for ad placement based on content evaluation, formats relevant keywords as links to alternative web pages where ads can be displayed, allowing advertisers to maintain brand integrity while still generating revenue.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are placed on web pages with objectionable content, then ad revenue is generated, but brand integrity is compromised
Solution Approach 1:
The patent introduces an intermediary mechanism (content evaluation system and keyword linking) between the advertisement placement system and web pages with objectionable content. The system evaluates content, identifies problematic pages, and creates keyword links as intermediaries that redirect users to alternative pages where ads can be displayed without compromising brand integrity.
Solution Approach 2:
The patent extracts the harmful element (direct ad placement on objectionable content) from the system by removing ads from ineligible web pages. Instead, it extracts relevant keywords from the content and uses them as links to alternative pages, separating the ad display function from the problematic content context.
2Object-affected harmful factors
If web pages are removed from ad placement due to objectionable content, then brand integrity is maintained, but revenue opportunities are lost
Solution Approach 1:
The patent converts the harmful effect of objectionable content into a beneficial outcome by using the content itself (through keyword extraction) to create links to alternative pages. The problematic content context is transformed into a mechanism for directing users to appropriate pages where advertisements can be displayed, turning a revenue loss into a potential revenue opportunity.
Solution Approach 2:
The patent transitions from a single-page ad placement model to a multi-page linking model. Instead of attempting to place ads directly on the problematic page, it creates keyword links that dimensionally shift the user experience to alternative pages where ads can be appropriately displayed, expanding the revenue opportunity space.
3Reliability
If content evaluation is performed to identify ineligible web pages, then ad placement quality is improved, but system complexity increases
Solution Approach 1:
The patent implements self-service by having the content evaluation system automatically analyze web page content, identify ineligible pages, and generate appropriate keyword links without requiring manual intervention. The system serves itself by extracting keywords from content and creating the linking mechanism autonomously, reducing operational complexity while maintaining high placement quality.
Data Source
AI summary
Systems and methods of providing information via a computer network are provided. A request for subject matter to display with a web page can be received via a computer network at a data processing system. The data processing system can identify the web page as being ineligible for ad placement based on content of the web page. The data processing system can determine a keyword based at least in part on the content of the web page, and can format the keyword for display with the web page as a link to a second web page. The data processing system can provide the link for display with the web page. The data processing system can receive a request to access the second web page based on an activation of the link. The data processing system can provide the advertisement for display with the second web page.