Keyword Navigation System for Direct Webpage Access
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Solution Overview
Problem
Users face difficulties in directly accessing relevant webpages on content provider websites due to reliance on machine algorithms and the need to navigate through multiple menus or search results, especially when in-site keywords are not directly accessible.
Innovation Solution
A system that allows users to request webpages using domain-specific keywords by embedding keywords as fragment identifiers in URLs, enabling direct access to content provider-designated webpages through a keyword resolution server, which processes these keywords to redirect users to the appropriate pages without relying on traditional search algorithms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If users rely on traditional search engines or website search functionality, then they can find webpages relevant to a topic, but they must review many search results and navigate through multiple pages to locate the desired information
Solution Approach 1:
The content provider pre-establishes keyword mappings to specific webpages before users perform searches. When a user enters a keyword, the system directly retrieves the pre-mapped webpage URL, eliminating the need to search through multiple results pages and significantly reducing both time and effort to locate desired information.
2Productivity
If search engines use machine algorithms to determine webpage relevance, then they can process large numbers of webpages, but the results are based on automated ranking rather than human judgment about which webpage should be definitively associated with a given topic
Solution Approach 1:
The system introduces a content provider-controlled keyword mapping mechanism as an intermediary between user search queries and webpage results. Instead of relying solely on machine algorithms, the content provider manually or semi-automatically creates keyword-to-URL mappings that reflect human judgment about which webpage should be definitively associated with each keyword, thereby improving association accuracy while maintaining processing efficiency.
3Adaptability or versatility
If users navigate through traditional web-navigation techniques to find information, then they can explore the website structure, but the information sought may be buried under several menus or links and difficult to find
Solution Approach 1:
The system segments the website navigation into two pathways: traditional menu-based navigation for general exploration, and direct keyword-to-URL mapping for specific information retrieval. This segmentation allows users to choose the appropriate navigation method based on their needs, maintaining website adaptability while dramatically improving ease of operation for finding specific information through direct keyword access.
4Ease of operation
If content providers implement in-site keywords, then users can access specific webpages more directly, but users must first navigate to the homepage or locate the in-site keywords box to use this functionality
Solution Approach 1:
The system makes the keyword navigation functionality universal by integrating it into the browser's address bar, which is already present on all websites and universally recognized by users. The address bar serves multiple functions: traditional URL entry, search queries, and now direct keyword-to-URL mapping access. This eliminates the need for users to navigate to specific keyword boxes or homepages, as keyword functionality is available from any page through the address bar.
Data Source
AI summary
An apparatus and a non-transitory computer-readable medium may perform a method for providing brand-driven URL keyword navigation. The method may comprise: receiving a user selection of an accepted third party; transmitting third party selection information to the accepted third party, the third party selection information being based on the user selection; and receiving brand-driven keyword data from the accepted third party in response to the transmission of the third party selection information, the brand-driven keyword data mapping a keyword to a particular URL.