Knowledge Panel Consolidating Search Entity Data
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Solution Overview
Problem
Users of search systems often face the challenge of finding relevant information related to a particular entity, such as a person or landmark, as they need to click on multiple search results and navigate through web pages, which can be time-consuming and inefficient.
Innovation Solution
The implementation of knowledge panels that provide a summary of information related to an entity, including content items and knowledge modules, which are selected based on relevance and presentation constraints, allowing for a more comprehensive and efficient presentation of data directly on the search results page.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If users click on multiple search results to find information about an entity, then they can access detailed data, but the time and number of pages required to retrieve information increases
Solution Approach 1:
The patent merges multiple scattered information sources and search results into a single consolidated knowledge panel that displays comprehensive entity information (images, facts, descriptions, related entities) in one unified location, eliminating the need for users to navigate through multiple pages while maintaining complete information coverage
Solution Approach 2:
The system performs preliminary actions by pre-processing and organizing entity-related data from multiple sources before the user even searches, so that when a search query is entered, the knowledge panel with all relevant information is immediately assembled and displayed without requiring users to click through multiple results to gather complete data
2Loss of information
If users click through multiple search results and web pages, then they can find complete information, but the number of navigation steps and pages increases
Solution Approach 1:
The patent consolidates information that would otherwise be distributed across multiple search results and web pages into a single knowledge panel, providing complete entity data (images, facts, descriptions, relationships) in one easily accessible location that requires minimal user navigation
Solution Approach 2:
The knowledge panel acts as an intermediary structure between the search system and users, pre-assembling and organizing all relevant entity information from multiple sources into a unified, easily navigable format that simplifies information retrieval while maintaining data completeness
3Loss of information
If a knowledge panel presents multiple content categories and module types, then information completeness improves, but the complexity of selecting and organizing modules increases
Solution Approach 1:
The system changes parameters by assigning different weights and priorities to various content categories and module types based on entity type and user needs, automatically selecting and organizing the most relevant modules (images, facts, descriptions, related entities) without requiring manual configuration, thus achieving complete information presentation with manageable system complexity
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing knowledge panels. In one aspect, a method includes determining an entity that is referenced by a received search query. Content items relevant to the entity are identified. A set of knowledge modules is selected for presentation in a knowledge panel for the entity. The knowledge panel can be a portion of a search results page in which knowledge modules are presented. Data that causes the knowledge modules to be presented in the knowledge panel is provided to a user device.