Personal Knowledge Panel Interface for Search Result Ranking
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Solution Overview
Problem
Internet search engines face challenges in allowing users to efficiently update their information without navigating away from search results pages and in providing accurate and relevant rankings that reflect user-provided data, especially in disambiguating entities with similar names.
Innovation Solution
A personal knowledge panel interface within search results pages allows users to update their information directly, influencing search result rankings and visibility settings, enabling users to control what others see and improving search result accuracy by incorporating user-provided data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users navigate to a separate account page to update their information, then information update functionality is provided, but user efficiency and time consumption are worsened
Solution Approach 1:
The patent combines the information update functionality directly into the knowledge panel interface that is already displayed on the search results page. Users can edit their information in-place without navigating to a separate account page, merging the profile management function with the existing knowledge panel display.
Solution Approach 2:
The knowledge panel interface provides self-service capabilities by allowing users to directly edit and update their own information within the panel. The system enables users to manage their own data without requiring intervention from support staff or navigation to separate administrative pages.
2Measurement precision
If search results are ranked using traditional algorithms, then objective ranking is provided, but user-specific relevance and personalization are worsened
Solution Approach 1:
The patent applies local quality by personalizing search results based on the specific user's knowledge panel information. Different users searching for the same query receive different rankings tailored to their individual profiles, while maintaining objective ranking criteria for each user context.
Solution Approach 2:
The system changes ranking parameters dynamically based on user-specific information stored in knowledge panels. The ranking algorithm adjusts weights and criteria according to the user's profile data, allowing the same search query to produce different personalized results for different users.
3Extent of automation
If entity disambiguation is performed without user-provided data, then automated processing is maintained, but disambiguation accuracy for similar names is worsened
Solution Approach 1:
The patent implements feedback by using user-provided information in knowledge panels to improve and refine automated entity disambiguation. The system learns from user-supplied data to enhance the accuracy of distinguishing between entities with similar names, creating a feedback loop that improves automated processing over time.
Solution Approach 2:
Users perform preliminary action by providing accurate information about themselves in advance through the knowledge panel. This pre-provided data is then used by the automated disambiguation system to more accurately distinguish between entities, reducing the burden on the automated system while improving accuracy.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing personal knowledge panels. One of the methods includes receiving, at an Internet search system, a search query. Multiple search results identifying Internet resources indexed by the search system that satisfy the query are obtained. If the search query matches a name of a user that submitted the search query, a ranking of one or more of the search results and a personal knowledge panel comprising one or more items of user provided information about the user is provided, wherein the personal knowledge panel includes multiple input fields for updating the user provided information of the knowledge panel. Updated user information that was provided using the input fields of the personal knowledge panel is received, and the updated user information is associated with an account of the user.