Laminated LED Vehicle Glass Display for Dynamic Messaging

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Solution Overview

Problem

Current methods for advertising on mobile vehicles, such as using stick-on labels or paint, lack the ability to dynamically and effectively display information like availability or logos on glass surfaces, especially in a visually appealing and attention-catching manner.

Innovation Solution

A laminated device utilizing LED, OLED, or EL light emitting materials is integrated onto mobile vehicle glass or transparent surfaces, allowing for the display of words, logos, or designs that can be selectively illuminated using a power control system, enabling dynamic messaging.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If stick-on labels or paint are used for advertising on mobile vehicles, then the advertising can be applied to glass surfaces, but the ability to dynamically display information such as availability or logos is lost

Engineering Contradiction:
Improvedynamic display capabilityVSAvoidapplication simplicity
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The patent applies dynamics by transforming static advertising materials (stick-on labels or paint) into dynamic displays using controllable light-emitting elements. The laminated structure incorporates LEDs, OLEDs, or EL films that can be selectively activated to display different information such as availability status or logos, enabling the advertising medium to change its state and content based on operational requirements.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent utilizes parameter changes by controlling the electrical parameters (voltage, current) supplied to the light-emitting materials to achieve different display states. By varying the power control parameters, the system can selectively illuminate different portions of the laminated advertising material, thereby dynamically changing the displayed information without physical reconfiguration.

Inventive Principle:
Principle #35Parameter changes

2Illumination intensity

If traditional advertising methods are used on mobile vehicles, then the application process is simple, but the visual appeal and attention-catching capability are insufficient

Engineering Contradiction:
Improvevisual visibilityVSAvoidsystem structure
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The patent merges the advertising material with the vehicle's existing glass surface by laminating the light-emitting materials directly onto the glass. This integration approach combines the visual display function with the structural surface, eliminating the need for separate complex mounting structures while achieving high visibility through direct illumination of the laminated advertising content.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent replaces mechanical advertising methods (physical labels, painted surfaces) with an electrical-optical system. Instead of mechanically attaching and positioning traditional advertising materials, the system uses electrically controllable light-emitting diodes, OLEDs, or EL films that provide superior visual visibility through controlled illumination, substituting mechanical simplicity with electrical control for enhanced visual performance.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Adaptability or versatility

If light emitting materials are laminated onto vehicle glass, then dynamic messaging capability is achieved, but the device complexity increases

Engineering Contradiction:
Improvemessaging flexibilityVSAvoidlamination structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent achieves universality by designing a laminated advertising structure that can display multiple types of information (availability status, logos, promotional messages) through a single integrated system. The same laminated structure with light-emitting materials can be controlled to serve different advertising purposes, eliminating the need for multiple separate advertising components and reducing overall system complexity despite the enhanced messaging flexibility.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables mobile vehicles to visually communicate information, such as 'VACANT' for taxis or advertisements for products/services, enhancing visibility and customer engagement through dynamic and attention-catching illumination.

Implementation Method 1

laminate LED (light emitting diodes), OLED (organic light emitting diodes), EL (electroluminescent films), or other like light emitting materials, onto mobile vehicle glass

Methodology Applied
Scientific EffectLight Emitting Diode: Light Emitting Diode

Implementation Method 2

OLED (organic light emitting diodes), EL (electroluminescent films)

Methodology Applied
Scientific EffectElectroluminescence: Electroluminescence

Data Source

PatentUS7866861B2Laminated device for selective presentations from the exterior of a mobile vehicle and method of use thereof
Publication Date: 2011.01.11 ALEXANDER JERRY DEWANYE
  • US7866861B2 patent drawing
  • US7866861B2 patent drawing
  • US7866861B2 patent drawing

AI summary

A mobile vehicle information device that is laminated to the glass surface of or laminated between glass pieces of a windshield or window is provided. The information device has illuminating and radiating properties that are operated by power consoles to permit selected illumination of the information for viewing external to the vehicle.