Wireless LAN Access Point Attribute Matching for Ad Targeting
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Solution Overview
Problem
Existing advertisement distribution systems struggle to accurately accept and fulfill advertisement order requests based on user attributes, particularly when demographic attributes like gender, age, and occupation are set, leading to potential mismatches between advertiser demands and user demographics.
Innovation Solution
An advertisement distribution management apparatus that detects wireless terminals within a communication area, sets user attributes based on detected information, and accepts advertisement order requests specifying these attributes, using a combination of installation location and predicted user behavior to allocate advertising stocks effectively.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If demographic attributes (gender, age, occupation) are used for advertisement distribution, then user targeting is performed, but advertisement order requests cannot be accepted when distribution stocks do not satisfy the specified conditions
Solution Approach 1:
The patent changes the parameter basis from demographic attributes to installation location attributes of wireless LAN access points. By detecting the communication area of access points and using their location information, the system can accept advertisement order requests with various location-based conditions without being constrained by pre-set demographic distribution stocks, thus resolving the contradiction between matching accuracy and order acceptance flexibility
Solution Approach 2:
The patent segments the user attribute identification into two independent parts: detection of wireless terminal presence in communication areas and retrieval of corresponding installation location attributes. This segmentation allows the system to handle advertisement orders with different location-based conditions flexibly while maintaining accurate user attribute matching through the established detection-storage-retrieval mechanism
2Productivity
If distribution stocks are allocated based on pre-set demographic attributes, then advertisement distribution is performed, but the system cannot adapt to diverse advertiser demands for different user attributes
Solution Approach 1:
The patent creates a universal attribute system based on installation location that can serve multiple advertisement distribution scenarios. The detection unit detects wireless terminals in communication areas, the storage unit saves attributes with location information, and this universal mechanism can accommodate various advertiser demands for different location-based conditions, thereby achieving both high productivity and versatility
Solution Approach 2:
The patent transitions from static pre-set demographic attributes to dynamic location-based attributes detected in real-time. The system dynamically detects which wireless LAN access point communication areas users are in and retrieves corresponding installation location attributes, enabling flexible adaptation to diverse advertiser demands while maintaining efficient distribution through automated detection and retrieval processes
Data Source
AI summary
An advertisement distribution management apparatus according to an embodiment includes a detection unit, a storage unit, and an acceptance unit. The detection unit detects information on a wireless terminal which exists in a communication area of a wireless LAN access point and which satisfies a predetermined condition. The storage unit stores information on the wireless terminal detected by the detection unit and attribute information set to the wireless LAN access point in association with each other. The acceptance unit accepts an order request of an advertisement distribution that specifies the attribute information on the basis of the information on the wireless terminal stored in the storage unit in association with the specified attribute information.