Landing Page Auto-Fill for Secure Retail Advertising Data Exchange
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Solution Overview
Problem
Current electronic systems face challenges in securely sharing user information across domains while complying with stringent data protection regulations like GDPR, leading to increased friction in user interactions with advertisers due to manual data entry requirements.
Innovation Solution
A system and method that auto-fills user information from an ecommerce domain into a landing page within the same domain, allowing secure sharing with advertisers without direct access to the user's data, ensuring compliance with privacy regulations and reducing user effort.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If user information is manually entered for advertising interactions, then data privacy control is improved, but user interaction friction increases
Solution Approach 1:
The system pre-loads user information from the ecommerce domain into the landing page form fields before the user submits the form. This preliminary action of automatically populating fields with stored user data eliminates the need for manual re-entry, reducing interaction friction while maintaining privacy through the intermediary architecture
Solution Approach 2:
The landing page acts as an intermediary component that bridges the ecommerce domain and advertising domain. It allows user information to be securely shared without direct access between domains, maintaining privacy controls while enabling smooth user interactions with advertisers
2Productivity
If direct access to user data is allowed in advertising domain, then data sharing is improved, but privacy security is worsened
Solution Approach 1:
The landing page serves as a trusted intermediary that receives user information from the ecommerce domain and forwards it to the advertising domain. This intermediary architecture enables efficient data sharing for advertising purposes while maintaining security by preventing direct access between domains and ensuring user consent is obtained
Solution Approach 2:
The system segments the data access architecture into distinct domains (ecommerce domain, landing page, advertising domain) with controlled information flow. This segmentation allows necessary data sharing for advertising productivity while maintaining privacy security through domain isolation and controlled data transmission
Data Source
AI summary
Described herein is a system and techniques for implementing a system that enables exchange of user information between retail and advertising domains while maintaining data security and privacy requirements. In some embodiments, a landing page is generated in response to a user interaction with a user interface element. The landing page is generated within the retail domain while the advertisement is in an advertising domain. The landing page, while in the retail domain, can access stored user information from the retail website and pre-fill forms of the landing page which a user can verify and submit to the advertising, thereby sharing the user information into the advertising domain.