Landing Page Content Integration in Publisher GUI
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Solution Overview
Problem
Current Internet content distribution methods, particularly for e-commerce websites, face challenges in retaining user attention and converting visitors into customers, with low conversion rates and limited control over user experience on third-party landing pages, leading to missed transaction revenue opportunities.
Innovation Solution
A system and method for displaying third-party landing page content within a graphical user interface, allowing publishers to request and present landing page content from multiple third-party publishers in various formats, such as tabs, carousels, or stacked displays, enhancing user interaction and navigation while updating content based on user behavior and preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If landing page content is displayed in separate web browser windows or tabs, then users can access third-party publisher content, but the publisher loses control over the user experience and users may navigate away from the original site
Solution Approach 1:
The patent merges the landing page content from third-party publishers into the publisher's own website interface. Instead of opening separate browser windows or tabs, the landing pages are integrated as content blocks within the existing website framework, allowing the publisher to maintain control over the user experience while still providing access to third-party content.
Solution Approach 2:
The patent introduces an intermediary layer (the publisher's website interface) between the user and the third-party landing page content. This intermediary controls how the content is displayed, navigated, and experienced, allowing the publisher to mediate the user experience while still delivering third-party content.
2Adaptability or versatility
If multiple landing pages are displayed sequentially (one at a time), then users can view third-party content, but navigation is limited by traditional web browser interfaces requiring mouse, cursor, and keystrokes
Solution Approach 1:
The patent transitions from sequential, single-page navigation to a multi-dimensional interface where multiple landing pages are displayed simultaneously in a grid or tile layout. Users can navigate between pages using intuitive gestures such as swiping or clicking on adjacent tiles, eliminating the need for traditional browser navigation methods.
Solution Approach 2:
The patent implements a dynamic interface where the display of landing pages adapts to user interactions. Pages can be swapped, rotated, or repositioned based on user gestures, creating a fluid navigation experience that responds to user behavior rather than following rigid sequential paths.
3Productivity
If publishers display advertising to drive user traffic to third-party sites, then revenue opportunities arise, but conversion rates remain low and transaction revenue is lost
Solution Approach 1:
The patent combines multiple third-party landing pages into a single integrated display on the publisher's website. This allows users to compare and interact with multiple offers simultaneously without leaving the publisher's site, increasing engagement time and the likelihood of conversion while maintaining the publisher's control over the transaction.
Solution Approach 2:
The patent performs preliminary actions by pre-loading and displaying multiple landing page options before the user makes a decision. Users can browse and compare content in advance within the publisher's interface, reducing the need to navigate away and increasing the probability of completing a transaction on the publisher's platform.
Data Source
AI summary
A web site publisher may improve user interaction with landing pages from third-party publishers by displaying landing page content in a navigation window offering users the ability to interact with one or more landing pages in formats including: carousel, multiple panes, stacks, tabs, and tiles. Pages may be displayed in focus, below or behind the active display area, in full size windows, in reduced windows, and so forth. Landing page content may be loaded in advance of a user focusing on a specific page. The navigation window offers users the ability to store preferences, to refresh landing pages, to save searches, to search in one landing page, and/or to have results propagate to other landing pages.