Keyword-Level Landing Page Generation via Reverse-Proxy URL Rewrite
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Solution Overview
Problem
Current systems for SEM landing page optimization struggle to effectively match customer search queries with relevant landing pages, leading to low conversion rates and increased Cost-per-Acquisition (CPA) due to mismatched content, which affects Quality Score and CPC bids.
Innovation Solution
A system and method for generating keyword-level landing pages that utilize a backend system to host and serve optimized web pages through subdomains or subdirectories, using a reverse-proxy URL rewrite, with keyword management and content gathering modules to create pages that closely match targeted keywords, preventing indexing by search engines and enhancing conversion rates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If current systems use general landing pages for multiple keywords, then device complexity is reduced, but conversion rate decreases due to mismatched content
Solution Approach 1:
The patent segments the landing page system into modular components: template engine, content management module, and keyword mapping module. Each keyword or keyword group can be independently configured with specific templates and content parameters, allowing precise matching without requiring complete system redesign for each keyword.
Solution Approach 2:
The system dynamically generates landing pages based on input keywords by retrieving corresponding templates and parameters from the database. The page content, structure, and parameters are dynamically adjusted according to the keyword-specific configuration, enabling adaptability while maintaining a unified underlying system.
2Productivity
If keyword-specific landing pages are created for each search query, then conversion rate improves, but the number of pages and system complexity increases significantly
Solution Approach 1:
The patent implements a universal template system where a single template can serve multiple keywords through parameter substitution. The template engine allows dynamic insertion of keyword-specific content while maintaining a consistent page structure, enabling one template to fulfill multiple keyword targeting functions.
Solution Approach 2:
The system uses template copying and parameter substitution to generate keyword-specific landing pages. Instead of creating entirely unique pages for each keyword, the system copies a base template and substitutes parameters (such as product names, descriptions, and CTAs) to create customized pages efficiently.
3Reliability
If landing pages are optimized for specific keywords, then Quality Score improves, but CPC bids increase to maintain CPA
Solution Approach 1:
The system changes the parameters of landing pages to precisely match keyword intent by adjusting content relevance, page structure, and semantic alignment. This optimization improves Quality Score metrics without requiring increased budget, as the changes focus on relevance rather than scale.
4Manufacturing precision
If manual optimization is performed for each landing page, then content relevance improves, but time and resource consumption increases
Solution Approach 1:
The system enables self-service keyword-to-landing-page mapping through automated template selection and parameter population. The template engine automatically matches keywords with appropriate templates and populates content parameters, reducing manual intervention while maintaining high content relevance.
Solution Approach 2:
The patent implements preliminary configuration of templates and content parameters during the design phase. Keyword mappings, template selections, and content parameters are pre-configured in the database, allowing rapid deployment and minimal real-time adjustment, thus reducing optimization time while maintaining precision.
Data Source
AI summary
A system for generating keyword-level landing pages for paid search campaigns associated with website content on a website, the system comprising: a keyword list management module adapted to: receive a set of campaign defined terms, wherein the set of campaign defined terms comprises a plurality of phrases that are actively targeted as SEM keywords in an SEM campaign; a website content gathering module adapted to: receive website content data associated with the website content; a landing page generating module adapted to: retrieve the website content data from the website content gathering module, generate a plurality of landing pages based on the received campaign defined terms and the retrieved website content data; and communicate with a publicly visible web page server to enable the publicly visible web page server to store and serve the generated landing pages.