Customizable Landing Page Preview in Search Engine
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Solution Overview
Problem
Conventional search engines do not provide users with personalized search results, requiring users to navigate through multiple websites to find relevant information, as the same search query results in generic webpages that do not adapt to individual user preferences or data.
Innovation Solution
A customizable landing-page website generates user-specific content based on search queries and user metadata, allowing users to preview a customized landing page within the search engine interface, enabling direct navigation to relevant webpages without leaving the search engine.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional search engines provide generic search results, then the search engine structure remains simple, but user experience and search relevance deteriorate
Solution Approach 1:
The search engine is segmented into multiple functional components: search query processing module, user profile module, landing page generation module, and preview generation module. Each component handles specific tasks independently, allowing the system to provide personalized search results while maintaining modular architecture that manages complexity.
Solution Approach 2:
A landing page acts as an intermediary between the search engine and the final destination website. The landing page receives generic search results from the search engine, personalizes them using user profiles and search queries, and then presents customized content to users. This intermediary layer enables personalization without requiring fundamental changes to the search engine's core structure.
2Measurement precision
If search results are personalized for each user, then search relevance improves, but the system complexity increases
Solution Approach 1:
User profiles are created and maintained in advance, storing user preferences, browsing history, and demographic information. When a search query is received, the system retrieves the pre-existing user profile and uses it to personalize results, rather than analyzing user characteristics in real-time during search processing. This preliminary preparation reduces computational complexity while maintaining high search relevance.
Solution Approach 2:
The system personalizes search results by changing parameters such as result ordering, content selection, and presentation format based on user profile attributes. Instead of fundamentally redesigning the search algorithm for each user, the system adjusts presentation parameters using the user's historical data and preferences, achieving personalization with minimal additional computational overhead.
3Adaptability or versatility
If users must navigate to landing pages to view customized content, then the landing page can be fully customized, but user time and navigation steps increase
Solution Approach 1:
The system adds a new dimension by generating and displaying a preview of the customized landing page directly within the search results interface. Users can view a visual representation of what the customized landing page will look like before actually navigating to it, enabling them to assess relevance and make informed decisions about whether to click through, thereby reducing unnecessary navigation time.
Solution Approach 2:
The customized landing page is generated in advance when the user initiates a search query, before the user has a chance to navigate to it. The system pre-processes the user profile, search query, and target website content to create the customized landing page HTML, so that when the user clicks the search result, the customized content is already ready for immediate display, eliminating loading delays.
Data Source
AI summary
Methods, systems, and computer storage media are provided for presenting a preview of a customized landing page at a search engine are provided. The search engine may provide search results that comprise a preview of the customized landing page, where a user may interact with the customized landing page while at the search engine. The user may select a landing-page link provided by the customized landing page using the preview at the search engine. Based on selecting the landing-page link, the user is navigated directly from the search engine to a webpage associated with the landing-page link. A customized landing page may be generated for display at the preview of the search engine, where the customized landing page includes a user-specific element, such as information specific to the user, which may be based on a user identifier communicated from the search engine to a customizable landing-page website.