Instrumented Landing Page Variant Generation System
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Solution Overview
Problem
Advertisers face low conversion rates due to poorly designed landing pages that do not align with user expectations, requiring a method to efficiently test and optimize landing page designs without statistical expertise.
Innovation Solution
A system and method for creating instrumented landing pages with alternative versions of content sections, allowing for A/B testing and dynamic selection of variants based on client-side browser interpretation, enabling non-technical users to compare and optimize landing page designs for higher conversion rates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional A/B testing methods are used to compare landing page designs, then conversion rate optimization can be achieved, but statistical expertise is required and testing complexity increases
Solution Approach 1:
The patent creates simplified copies of landing pages with alternative content versions. Instead of requiring complex statistical analysis, the system generates multiple copies of the landing page with different content variations (headlines, images, calls-to-action) and automatically tracks which version performs better, making A/B testing accessible to non-statisticians
Solution Approach 2:
The system performs self-service by automatically conducting the A/B testing, collecting data, and determining which landing page version performs better. The patent eliminates the need for external statistical expertise by building automated experimentation capabilities directly into the landing page management system
2Productivity
If multiple landing page variants are tested simultaneously, then optimization efficiency improves, but experiment design and analysis difficulty increases
Solution Approach 1:
The patent segments the landing page into distinct content elements (headlines, images, calls-to-action, body text) that can be independently varied. This segmentation allows the system to test multiple combinations of variants simultaneously while automatically tracking performance metrics for each segment combination, simplifying the analysis of which elements drive conversions
Solution Approach 2:
The system dynamically generates and manages multiple landing page variants based on different content combinations. Instead of requiring static, pre-planned experiments, the patent enables dynamic creation of variants and automatic adjustment of testing parameters, allowing efficient simultaneous testing of multiple hypotheses
3Measurement precision
If comprehensive A/B testing is conducted to ensure accurate conversion rate measurement, then measurement precision improves, but time and resource consumption increases
Solution Approach 1:
The patent implements preliminary action by pre-configuring multiple content variants and tracking mechanisms before launching the A/B test. The system prepares all experimental conditions, content variations, and measurement protocols in advance, allowing the actual testing to proceed quickly without requiring complex real-time analysis or adjustments
Data Source
AI summary
Methods, systems, and apparatus, including computer program products for showing different landing page designs to a user. One method includes displaying an advertisement on a starting page to a user interacting with a client, the advertisement having a hyperlink to an instrumented landing page; in response to the user selecting the advertisement, downloading the instrumented landing page to the client, the instrumented landing page having one or more sections, each section having a corresponding plurality of alternative versions; choosing in the client a combination of one alternative version for each of the one or more sections; generating in the client a landing page variant, each section of the landing page variant being the corresponding alternative version of the section defined by the combination; notifying a server that the instrumented landing page was reached; notifying the server which combination was chosen; and displaying the landing page variant to the user.