Landmark Triggered Image Augmentation for Retail Product Differentiation
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Solution Overview
Problem
Brick and mortar retailers face challenges in differentiating their products and encouraging visits to physical stores, as existing methods lack innovative ways to engage customers and promote product purchases.
Innovation Solution
A system and method for landmark-triggered image augmentation that uses object detection technology to overlay augmented reality effects, such as characters and accessories, onto images taken by users holding specific products in retail stores, enhancing the shopping experience and encouraging purchases.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional retail display methods are used, then retailers can maintain simple store operations, but they fail to differentiate products and encourage customer visits
Solution Approach 1:
The patent uses augmented reality to create virtual copies of characters and products that are overlaid onto the physical retail environment. Instead of physically placing multiple display elements throughout the store, the system projects digital representations of fictional characters and product information into the physical space, allowing product differentiation without adding physical complexity
Solution Approach 2:
The patent replaces traditional mechanical display systems (physical signage, displays, and promotional materials) with a software-based augmented reality system. The system uses image processing and AR rendering to deliver promotional content, eliminating the need for complex physical display infrastructure while enabling sophisticated product differentiation
2Ease of operation
If physical in-store events are organized to engage customers, then customer interaction increases, but operational costs and logistics complexity increase
Solution Approach 1:
The patent enables customers to self-engage with promotional content through their personal devices. Customers simply need to capture images or videos in the store, and the system automatically processes these media files to generate augmented reality content featuring fictional characters. This eliminates the need for staffed events while maintaining high customer interaction levels
Solution Approach 2:
The patent replaces the mechanical organization of physical events (staff coordination, venue setup, scheduling) with an automated software system that processes customer-submitted media and generates AR content on-demand. The system handles all event logistics through automated image processing and content delivery, transforming a complex operational task into a simple technical process
3Productivity
If traditional product promotion methods are used, then retailers can maintain simple marketing approaches, but they fail to drive interest in brands and encourage purchases
Solution Approach 1:
The patent transforms the marketing approach by changing the fundamental parameter of promotional content delivery from static physical displays to dynamic augmented reality overlays. By superimposing animated fictional characters and interactive elements onto product displays, the system creates emotionally engaging experiences that capture customer attention and drive purchase decisions, despite the increased sophistication of the marketing system
Data Source
AI summary
System, method, and computer program product to provide an augmented image, by receiving an image, analyzing the image to identify at least two augmentation triggers comprising: (i) a predefined object in the image, and (ii) a predefined landmark in the image, and generating an augmented image based on the analysis of the image, comprising affecting the predefined object with a retrieved augmentation image and adding a fictional character to the augmented image.