Dynamic Landscape Content Scaling for Border-Free Display Transitions

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Solution Overview

Problem

Conventional approaches to presenting landscape content on vertical display screens result in disruptive transitions between landscape and portrait viewing modes, often requiring borders to fill the screen, which can discourage users from accessing and sharing content, especially on devices designed for vertical display.

Innovation Solution

The system dynamically transitions between viewing modes by scaling landscape content based on the display screen's orientation, allowing it to be presented full screen in both landscape and portrait modes without borders, using an orientation-based streaming module that switches between content streams encoded for each viewing mode.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If landscape content is presented on vertical display screens using conventional approaches, then the content can be displayed, but borders must be added to fill the screen during mode transitions, which degrades the viewing experience and discourages user engagement

Engineering Contradiction:
Improveuser engagementVSAvoidborder filling mechanism
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system dynamically adjusts the content scaling and orientation based on real-time detection of display screen rotation. The content transitions smoothly between landscape and portrait viewing modes by applying dynamic scaling transformations that fill the screen completely in each orientation, eliminating the need for static border-filling mechanisms.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the display parameters (scaling factor, orientation angle) of the landscape content based on the detected screen rotation state. When the screen rotates to portrait mode, the content is scaled and rotated to maintain full-screen coverage without borders, and vice versa when returning to landscape mode.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If the display screen rotates between landscape and portrait modes, then the device can be used in different orientations, but the content presentation becomes disruptive with borders appearing, which degrades visual quality

Engineering Contradiction:
Improveviewing mode flexibilityVSAvoidcontent display quality
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The content presentation adapts dynamically to screen rotation by continuously adjusting scaling and orientation parameters. The system detects rotation events and applies appropriate transformations to maintain full-screen coverage and visual quality across different viewing modes without disruptive borders.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The content delivery system is designed to function universally across multiple viewing modes (both landscape and portrait orientations). By implementing rotation detection and adaptive scaling, the system ensures high-quality content presentation regardless of how the device is held or oriented.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Area of stationary object

If borders are added to fill the screen during mode transitions, then the screen is fully utilized, but user engagement decreases due to the disruptive experience

Engineering Contradiction:
Improvescreen utilizationVSAvoiduser engagement
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

Instead of using static borders to fill the screen, the system employs dynamic scaling and rotation of content that actively adapts to the display orientation. This maintains full screen utilization while providing a seamless, border-free viewing experience that keeps users engaged.

Inventive Principle:
Principle #15Dynamics

4Area of stationary object

If landscape content is scaled to fit portrait mode, then full screen presentation is achieved, but the content may appear distorted or lose quality

Engineering Contradiction:
Improvefull screen coverageVSAvoidcontent quality
Core Design Contradiction:
Area of stationary objectVSManufacturing precision

Solution Approach 1:

The system carefully controls the scaling parameters when transforming content between orientations. By detecting the exact rotation state and applying precise scaling factors, the system maintains content quality and aspect ratio integrity while achieving full screen coverage in both landscape and portrait modes.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11144099B1Systems and methods for providing content
Publication Date: 2021.10.12 META PLATFORMS INC
  • US11144099B1 patent drawing
  • US11144099B1 patent drawing
  • US11144099B1 patent drawing

AI summary

Systems, methods, and non-transitory computer-readable media can present landscape content through a display screen of the computing device, the landscape content being presented in a landscape viewing mode. A rotation of the display screen to transition to a portrait viewing mode can be determined. The landscape content can be scaled based on the rotation of the display screen, wherein the scaled landscape content is presented through the display screen.