Lead Budget Allocation Platform for Multi-Channel Campaign Optimization

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Solution Overview

Problem

Small businesses face challenges in managing and optimizing their online advertising budgets across multiple channels, predicting lead generation, and effectively allocating resources for cost-effective lead delivery, particularly in Pay-Per-Click (PPC) and Pay-Per-Call models, due to the complexity of data analysis and lack of integrated systems for managing leads and customer retention.

Innovation Solution

A customer relationship and customer retention platform that integrates various lead sources, provides lead estimates, allocates and optimizes budgets, and offers payment processing, utilizing historical data and machine learning algorithms to predict lead generation and manage advertising campaigns across multiple channels, including PPC, Display Ads, and social media.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If small businesses manually manage and analyze advertising data across multiple channels, then they can understand lead generation performance, but the complexity of data analysis and time required increases significantly

Engineering Contradiction:

Improvelead generation prediction accuracyVSAvoidsystem complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The system performs automated lead generation prediction and budget allocation without requiring manual data analysis by business owners. The platform self-services by collecting data from multiple advertising channels, processing it through algorithms, and generating actionable insights automatically, eliminating the need for businesses to manually manage complex analytics.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent introduces an intermediary platform that sits between multiple advertising channels and the business owner. This intermediary consolidates data from PPC, Display Ads, social media, and other channels, performs unified analysis, and presents simplified recommendations, reducing the complexity burden on small businesses.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Productivity

If advertising budget is allocated across multiple channels without optimization, then businesses can reach more potential customers, but the return on investment decreases due to inefficient spend distribution

Engineering Contradiction:

Improvelead generation volumeVSAvoidadvertising budget efficiency

Core Design Contradiction:

ProductivityVSLoss of energy

Solution Approach 1:

The system dynamically adjusts budget allocation across advertising channels based on real-time performance data and predicted lead generation potential. Rather than static allocation, the platform continuously optimizes spend distribution, shifting budgets toward channels and time periods with highest expected ROI, thereby increasing both lead volume and budget efficiency.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent changes the parameter of budget allocation from fixed to variable, using predictive analytics to determine optimal spend levels across different channels, campaigns, and time periods. By adjusting these parameters dynamically based on lead generation predictions, the system maximizes both productivity and efficiency.

Inventive Principle:

Principle #35Parameter changes

3Quantity of substance

If businesses increase advertising spend to generate more leads, then customer base growth accelerates, but the ability to manage and process leads effectively decreases

Engineering Contradiction:

Improvelead volumeVSAvoidlead management complexity

Core Design Contradiction:

Quantity of substanceVSEase of operation

Solution Approach 1:

The system performs preliminary analysis and prediction before leads are generated at scale. By predicting lead generation outcomes and preparing optimized allocation strategies in advance, the platform ensures that businesses are ready to effectively manage incoming leads, reducing the operational burden when lead volumes increase.

Inventive Principle:

Principle #10Preliminary action

4Loss of information

If businesses use traditional methods to track conversion from clicks to calls, then they can measure advertising effectiveness, but the ability to predict leads before running campaigns is limited

Engineering Contradiction:

Improveconversion data trackingVSAvoidcampaign setup time

Core Design Contradiction:

Loss of informationVSLoss of time

Solution Approach 1:

The patent enables preliminary lead generation prediction before campaigns are launched by analyzing historical data, business characteristics, and channel performance. This allows businesses to forecast expected leads and optimize budgets in advance, eliminating the traditional wait-time for post-campaign analysis and enabling faster, data-driven decision-making.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS11386449B2Method and system for lead budget allocation and optimization on a multi-channel multi-media campaign management and payment platform

Publication Date: 2022.07.12 THRYV INC

AI summary

A method and apparatus for managing and integrating lead sources for a marketing/advertisement campaign on a platform that allocates and optimizes lead source budgets and provides a customer service and payment processing function. The present technology as disclosed and claimed herein provides a platform that is a customer retention and customer management system that is automated to provide lead estimations and optimizations to allocate and optimize lead source budgets where the system has a learning function that improves over time.