Lead Enhancement System Using Segmented Consumer Data Collection
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Solution Overview
Problem
Consumer lead generation companies face challenges in obtaining detailed consumer information while minimizing the risk of losing leads, as some consumers are hesitant to provide sensitive data, leading to fewer valuable leads being generated.
Innovation Solution
A system and method that first collects basic consumer information to generate a standard lead, then optionally requests more detailed information to create an enhanced lead, allowing consumers to choose the level of disclosure, thereby increasing lead value and reducing the risk of losing leads altogether.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If lead generation companies seek detailed or sensitive consumer information directly from consumers, then the value of leads increases, but the number of leads obtained decreases
Solution Approach 1:
The patent segments lead information into two distinct categories: standard lead information (basic contact details and general preferences) and enhanced lead information (detailed financial data, credit information, and sensitive personal details). This segmentation allows the system to collect different levels of information based on consumer willingness to disclose, thereby increasing both the quantity of leads collected and the value of enhanced leads for consumers who provide detailed information.
2Loss of information
If lead generation companies request more detailed information from consumers, then lead value increases, but consumer willingness to provide information decreases
Solution Approach 1:
The patent implements a dynamic information collection approach where the level of detail requested from consumers is adjustable based on their preferences. Consumers can choose to provide standard information only or opt-in to provide enhanced detailed information. This dynamic adjustment of information collection depth maintains consumer participation rates while still capturing valuable detailed information from willing consumers.
Solution Approach 2:
The system changes the parameter of information disclosure level from fixed to variable. By allowing consumers to adjust the parameter of how much information they are willing to share, the system maintains ease of operation for all consumers while enabling those who wish to provide more detailed information to do so, thereby increasing lead value without significantly reducing participation.
3Ease of operation
If lead generation companies provide only standard leads, then consumer participation remains high, but lead value and pricing potential are limited
Solution Approach 1:
The patent creates a universal lead generation system that serves multiple functions: it collects standard leads from all consumers while simultaneously capturing enhanced detailed leads from willing consumers. This multi-functional approach allows the system to maintain high consumer participation through standard lead collection while also generating high-value enhanced leads, thereby eliminating the trade-off between participation and information quality.
Data Source
AI summary
A consumer lead enhancement system comprises a vendor criteria database, a web server, and a matching engine. The vendor criteria database is configured to store vendor criteria for receiving leads regarding consumers. The web server is configured to request from a consumer a first set of consumer characteristics and a second set of consumer characteristics. The matching engine is configured to compare the consumer characteristics with information in the vendor criteria database in order to match the consumer with one or more vendors so that the system is capable of generating a lead and transmitting the lead to the vendors. If the consumer provides the second set of consumer characteristics, the consumer may be matched to vendors based on the second set of consumer characteristics. Otherwise the consumer may be matched to vendors based on the first set of consumer characteristics.