License Plate Mounting Device for Vehicle Advertising

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Solution Overview

Problem

Existing methods for vehicle advertising, such as trailer hitch signs and vehicle wraps, are costly, cumbersome, and often obstruct the driver's view or require modifications to the vehicle, while magnetic signs face limitations in size and durability.

Innovation Solution

A mounting device attached to the vehicle's license plate holes, allowing for easy installation and removal of signs or billboards of various sizes, with integrated lighting powered by solar or vehicle electrical systems, ensuring visibility without obstructing the driver's view or requiring vehicle modifications.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If trailer hitch signs are used for vehicle advertising, then advertising visibility is improved, but device complexity and cost increase due to requiring trailer hitches and heavy structures

Engineering Contradiction:
Improveadvertising visibilityVSAvoidmounting system complexity
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The mounting device uses the existing license plate holes for multiple purposes: securing the license plate, mounting the advertising sign, and providing attachment points for lighting. This eliminates the need for separate trailer hitch installations while achieving advertising visibility.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The advertising sign and lighting system are extracted as separate, removable components that attach to the license plate mounting holes. This allows the advertising system to be installed without modifying the vehicle structure or requiring heavy trailer hitch infrastructure.

Inventive Principle:
Principle #2Taking out (Extraction)

2Ease of operation

If magnets are used for vehicle advertising, then ease of installation is improved, but advertising size and durability are limited

Engineering Contradiction:
Improveease of installationVSAvoidadvertising size
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The license plate mounting holes serve dual purposes: securing the license plate and providing robust attachment points for larger advertising signs. This enables significantly larger advertising areas compared to magnet-based solutions while maintaining easy installation and removal.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Area of stationary object

If vehicle wraps are used for advertising, then advertising coverage is improved, but cost and ease of removal worsen

Engineering Contradiction:
Improveadvertising coverageVSAvoidcost
Core Design Contradiction:
Area of stationary objectVSEase of manufacture

Solution Approach 1:

The advertising system is segmented into separate components: the mounting device attached to license plate holes, the removable sign or billboard, and integrated lighting. This allows flexible advertising coverage without the high cost and permanent application characteristics of full vehicle wraps.

Inventive Principle:
Principle #1Segmentation

4Device complexity

If advertising signs are mounted on the back of vehicles using existing holes, then device complexity is reduced, but license plate visibility and safety may be compromised

Engineering Contradiction:
Improvemounting system simplicityVSAvoidlicense plate visibility
Core Design Contradiction:
Device complexityVSReliability

Solution Approach 1:

The license plate is relocated from its traditional centered position to the lower portion of the mounting device, creating vertical separation between the license plate and the advertising sign above it. This dimensional arrangement ensures both the license plate and advertising sign are clearly visible without overlapping or compromising either function.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Provides a versatile, cost-effective, and safe means for vehicle advertising that maintains the vehicle's appearance and functionality, with signs that can be easily swapped and illuminated at all times, accommodating various sizes and shapes without altering the vehicle.

Implementation Method 1

Solar panels can be used to power the lights

Methodology Applied
Scientific EffectPhotovoltaic effect: Photovoltaic Effect

Implementation Method 2

LED's can be used to light up the sign

Methodology Applied
Scientific EffectLight emitting diode effect: Light Emitting Diode

Data Source

PatentUS9015972B1Vehicle advertising system
Publication Date: 2015.04.28 MORGAN RUSS BRYAN
  • US9015972B1 patent drawing
  • US9015972B1 patent drawing
  • US9015972B1 patent drawing

AI summary

Mobile signs/billboards designed to attach to the back end of a vehicle are disclosed comprising a mounting device that is mounted to the back end of a vehicle via the holes for fixing a license plate, and a sign or billboard supported by the mounting device. The signs are designed in a variety of shapes and sizes to provide a display for advertisement or personal messaging. The sign/billboard can be inserted or removed quickly from the mounting device. While the sign/billboard is supported by the mounting device at the back end of the vehicle, the license tag is affixed elsewhere on the mounting device for full viewing and lighting. The mounting device remains on the vehicle until easily removed whereupon the license plate can be reattached to the vehicle. The mounting device comprises an inner pocket for easy insertion and removal of signs and billboards. Lighting may be wired with the vehicle or use solar power or batteries to providing lighting for the sign/billboard.