Web-Based Life Insurance Application with Temporary Binding Receipts

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Solution Overview

Problem

The traditional life insurance application process is inconvenient and time-consuming, often requiring customers to wait for medical underwriting results before receiving coverage, and is complex, deterring purchases due to the need for in-person interactions and limited online policy options.

Innovation Solution

A web-based application process that provides temporary binding receipts for life insurance coverage based on customer responses to 'knockout' questions, allowing immediate temporary coverage if criteria are met, and enabling online selection, payment, and binding of life insurance policies, including medical underwriting status and customizable quotes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If customers apply for life insurance through traditional channels (agent's office), then they receive personalized service and guidance, but the process becomes time-consuming and inconvenient

Engineering Contradiction:
ImproveConvenience of application processVSAvoidTime required for application process
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system performs preliminary underwriting assessments and risk evaluations automatically during the online application process, before the customer even meets with an agent. This preliminary action filters out ineligible applicants and pre-qualifies others, reducing the time needed during in-person interactions and making the overall process more efficient and convenient.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent replaces manual, paper-based application processes with an automated electronic system that collects customer information, performs underwriting assessments, and communicates results digitally. This substitution eliminates the need for physical visits to agent offices for data collection and initial processing, significantly improving convenience and reducing time loss.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Ease of operation

If customers apply online for life insurance, then the process becomes more convenient and faster, but they must wait for medical underwriting results before receiving coverage

Engineering Contradiction:
ImproveConvenience of application processVSAvoidImmediate coverage assurance
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system performs preliminary underwriting assessments online before the customer completes the application or meets with an agent. This preliminary action provides early feedback on coverage eligibility and potential issues, allowing customers to understand their coverage status sooner rather than waiting for final underwriting completion, thus maintaining both convenience and reliability.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements a feedback mechanism that communicates underwriting results and coverage status to customers during the online application process. This feedback loop keeps customers informed about their application status and any issues that need resolution, maintaining transparency and reliability while preserving the convenience of online processing.

Inventive Principle:
Principle #23Feedback

3Device complexity

If insurers limit online policy options to a subset (term life, children's policies, low benefit ceilings), then the online process remains manageable, but customer choices are restricted

Engineering Contradiction:
ImproveComplexity of online application systemVSAvoidRange of policy options available online
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The patent segments the policy selection process into modular components that can be dynamically assembled. Instead of presenting all policy options at once, the system divides complex policy configurations into manageable segments (coverage type, benefit amounts, riders, terms) that customers can select step-by-step, making the online system capable of handling diverse policy options without becoming overwhelming.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The online application system is designed to be dynamic and adaptive, automatically adjusting the complexity and types of policy options presented based on customer responses to preliminary questions. This dynamic approach allows the system to handle a wide range of policy configurations while maintaining user-friendly interfaces by only displaying relevant options at each stage.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS11145001B1Insurance application process providing bound online coverage for life insurance products
Publication Date: 2021.10.12 STATE FARM MUTAL AUTOMOBILE INSURANCE COMPANY
  • US11145001B1 patent drawing
  • US11145001B1 patent drawing
  • US11145001B1 patent drawing

AI summary

Methods, systems, apparatus, and non-transitory computer readable media are disclosed for providing a web-based application that allows a customer to submit relevant information for obtaining insurance policy products that may require medical underwriting. Various aspects allow a customer to use the web-based application for a variety of insurance products, which may include term, full, and/or universal life insurance policies. The web-based application simplifies the application process by filtering questions and/or prompts presented to the customer based upon a customer's specific needs, previous answers, and/or other information. Various aspects also include determining whether a customer qualifies for temporary or permanent life insurance coverage based upon a customer's information and/or answers to one or more knockout questions, and if so, providing the customer with a binding receipt of temporary insurance coverage upon payment for a period of time in which the underwriting may be completed.