Live Broadcast System for Multi-User Product Lifecycle Tracking

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Solution Overview

Problem

Current digital content streaming and broadcasting technologies do not effectively allow users to consume real-time or recorded content from multiple users or camera devices across various stages of a product's lifecycle, limiting user engagement and purchase decisions based on product origin and usage.

Innovation Solution

A system and method for generating live broadcasts of product usage from multiple users, where camera devices associated with different owners capture and stream content across various lifecycle stages, allowing users to access and consume content from manufacturing to end-of-life stages, with attribution of purchases to broadcasters and previous owners.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If multiple users capture and stream content across product lifecycle stages, then user engagement and purchase propensity increase, but system complexity and coordination requirements worsen

Engineering Contradiction:
Improveuser engagementVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent introduces a centralized server as an intermediary that receives content from multiple camera devices, manages lifecycle stage classification, and distributes content to users. This mediator handles the coordination complexity centrally, allowing individual camera devices to remain simple while achieving complex multi-user content aggregation and lifecycle tracking functionality.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If camera devices stream real-time content from multiple locations, then transparency on product origin and usage improves, but data management and content organization worsen

Engineering Contradiction:
Improveinformation transparencyVSAvoiddata management
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent segments content into distinct lifecycle stages (manufacturing, distribution, usage, end-of-life) and organizes camera device inputs according to these segments. The server classifies received content based on identified lifecycle stages, creating structured organization that maintains information transparency while simplifying data management through categorical segmentation.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The server acts as an intermediary that receives unstructured content from multiple camera devices and applies lifecycle stage classification. This mediator transforms the data management burden from a distributed coordination problem into a centralized classification task, maintaining transparency while reducing organizational complexity.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Measurement precision

If the system attributes purchases to broadcasters and previous owners, then sales attribution accuracy improves, but tracking and verification complexity worsens

Engineering Contradiction:
Improveattribution accuracyVSAvoidtracking complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent implements feedback mechanisms where the server tracks content views, engagement metrics, and purchase conversions back to specific camera devices and lifecycle stages. This feedback loop enables accurate sales attribution by continuously monitoring and recording the relationship between content exposure and purchase decisions, then using this information to attribute revenue appropriately.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The server serves as an intermediary that captures purchase data and traces it back through the content delivery chain to identify contributing broadcasters and lifecycle stages. This centralized tracking point simplifies attribution by consolidating verification logic in one location rather than requiring distributed coordination among multiple camera devices and users.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10397662B1Generating live broadcasts of product usage from multiple users
Publication Date: 2019.08.27 AMAZON TECH INC
  • US10397662B1 patent drawing
  • US10397662B1 patent drawing
  • US10397662B1 patent drawing

AI summary

Systems, methods, and computer-readable media are disclosed for generating live broadcasts of product usage from multiple users. In one embodiment, an example method may include determining a product identifier of a product for which a product lifecycle video is to be generated, determining a first camera to use for capturing a first portion of a video of the product, where the first portion corresponds to a first lifecycle stage of the product, and capturing the first portion. Example methods may include determining a second camera to use for capturing a second portion of video of the product, where the second portion corresponds to a second lifecycle stage of the product, capturing the second portion, and causing presentation of the video.