Coordinating Linear TV and OTT Content Segments
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Solution Overview
Problem
Existing systems face challenges in coordinating the display of content segments between linear TV devices and over-the-top (OTT) media devices, particularly in synchronizing advertisement insertion and content distribution across different platforms.
Innovation Solution
A system that selects content segments, such as advertisements, based on program logs and user indications, and provides copies of these segments to OTT devices at optimized time instances close to the scheduled linear TV broadcast, enabling dynamic advertisement insertion and enhanced media attention.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If content segments are displayed on linear TV devices at scheduled time instances, then content delivery to traditional TV audiences is maintained, but coordination and synchronization with OTT device display becomes difficult
Solution Approach 1:
The system pre-processes linear TV content to identify content segments and their scheduled time instances before distribution. By preparing content metadata and segment information in advance, the system enables coordinated delivery to both linear TV and OTT devices without real-time synchronization complexity
Solution Approach 2:
A content delivery system acts as an intermediary between linear TV content sources and OTT devices. This mediator receives linear TV content, processes it to extract content segments, and redistributes them to OTT devices at optimized time instances, simplifying the coordination between different delivery platforms
2Adaptability or versatility
If advertisement segments are inserted dynamically in OTT content, then advertisement targeting and flexibility are improved, but coordination with linear TV advertisement timing becomes challenging
Solution Approach 1:
The system identifies advertisement segments in linear TV content in advance and prepares corresponding OTT advertisement segments with optimized timing. By pre-processing advertisement content and determining optimal insertion points, the system maintains synchronization between linear TV and OTT advertisement delivery while enabling dynamic targeting
Solution Approach 2:
The system dynamically adjusts advertisement insertion timing for OTT devices based on content segment identification and scheduled time instances. By making the advertisement insertion flexible and adaptive rather than fixed, the system maintains coordination with linear TV while optimizing for OTT delivery characteristics
3Reliability
If content segments are provided to OTT devices at the same scheduled time instance as linear TV broadcast, then synchronization is achieved, but media buzz and conversation impact is reduced
Solution Approach 1:
The system provides content segments to OTT devices at optimized time instances that are offset from the linear TV broadcast time. By delivering content to OTT devices in advance or at strategically selected times, the system generates media buzz and conversation while maintaining coordination with the linear TV schedule
Solution Approach 2:
The system changes the time instance parameter for OTT content delivery from matching linear TV broadcast times to optimized times that maximize media impact. By adjusting the timing parameter rather than keeping it identical to linear TV schedules, the system enhances productivity and media buzz generation
Data Source
AI summary
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for coordinating the display of content segments in linear TV devices and over-the-top (OTT) media devices. A controller can select a content segment from a plurality of content segments of linear TV content provided to a plurality of linear TV devices to be displayed at a TV channel at a scheduled time instance. The controller can further select an OTT time instance separated from the scheduled time instance by a predetermined time interval, and provide a copy of the selected content segment to one or more media devices to be displayed at the one or more media devices at the OTT time instance.