Linguistics Preference Set for User Messaging

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Solution Overview

Problem

Current data analytics for personalized messaging campaigns, known as 'segment of one' messaging, lacks the ability to fully leverage linguistic preferences and location-specific traits, resulting in messages that may not be optimally tailored to individual users across different contexts and platforms.

Innovation Solution

A method utilizing cognitive models to calculate a linguistics preference set for specific users based on their interactions across multiple platforms, determining the most suitable messaging channel and linguistic traits, and generating customized messages that align with these preferences, ensuring messages are delivered over the appropriate channel.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If data analytics is used for personalized messaging campaigns, then messaging can be customized to target individual users, but the ability to fully leverage linguistic preferences and location-specific traits is insufficient

Engineering Contradiction:
Improvemessaging customization capabilityVSAvoidlinguistic preferences and location-specific traits
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent segments user data into multiple dimensions including linguistic preferences, location-specific traits, behavioral patterns, and contextual information. By dividing the personalized messaging approach into these distinct segments, the system can analyze and leverage each dimension separately to create more comprehensive user profiles, thereby resolving the contradiction between customization capability and information utilization.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces additional dimensions for message personalization by incorporating linguistic style preferences, location-based contextual traits, and multi-platform interaction patterns. This dimensional expansion allows the system to move beyond basic demographic segmentation and utilize richer user data dimensions, enabling more effective personalized messaging that accounts for linguistic and location-specific preferences.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Reliability

If messages are highly customized to individual users, then messaging effectiveness is enhanced, but the complexity of calculating linguistics preference sets and selecting appropriate channels increases

Engineering Contradiction:
Improvemessaging effectivenessVSAvoidsystem complexity for calculating linguistics preference sets
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent implements preliminary action by pre-calculating and storing linguistics preference sets for users based on their historical interactions across multiple platforms. These preference sets, including linguistic traits and channel preferences, are computed in advance and maintained in user profiles. When a messaging campaign is executed, the system simply retrieves and applies these pre-computed preferences rather than performing complex calculations in real-time, thereby reducing system complexity while maintaining high personalization effectiveness.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent creates simplified copies of user characteristics in the form of linguistics preference sets that encapsulate complex user attributes. Instead of directly analyzing raw interaction data during message generation, the system uses these pre-extracted preference set copies that contain distilled linguistic traits, location preferences, and channel preferences. This copying approach maintains messaging effectiveness while significantly reducing the computational complexity during campaign execution.

Inventive Principle:
Principle #26Copying

3Measurement precision

If cognitive models are used to calculate linguistics preference sets, then linguistic alignment in messaging is improved, but the computational resources and processing time required increase

Engineering Contradiction:
Improvelinguistic alignment accuracyVSAvoidprocessing time for calculating linguistics preference sets
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The patent applies preliminary action by using cognitive models to pre-calculate linguistics preference sets during off-peak periods or during user interactions when computational resources are available. These preference sets are stored and reused for subsequent messaging campaigns, avoiding the need to re-run complex cognitive model calculations for every message. This approach maintains high linguistic alignment accuracy while significantly reducing the time loss during actual campaign execution.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements dynamics by making the linguistics preference sets adaptive and updateable. The cognitive models continuously refine user preference profiles based on new interaction data, allowing the system to balance between computational investment and accuracy gains. The system dynamically adjusts when to recalculate preferences versus when to use existing profiles, optimizing the trade-off between measurement precision and processing time based on resource availability and user engagement patterns.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS11861313B2Multi-level linguistic alignment in specific user targeted messaging
Publication Date: 2024.01.02 INTERNATIONAL BUSINESS MACHINE CORPORATION
  • US11861313B2 patent drawing
  • US11861313B2 patent drawing
  • US11861313B2 patent drawing

AI summary

A computer implemented method, system and program product is provided for linguistic alignment in specific user targeted messaging. In one embodiment, new and previously existing data about a specific user is analyzed and personality insights are determined. Location of the user is also determined. Using this location and collected data and personality insights, a multilayered set of linguistic preferences is determined for the specific user. This set is used to customize a message for the specific user based on the linguistic set and ultimately a message is sent to the specific user using a selected messaging channel.