Link Filter for Online Advertising
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Solution Overview
Problem
Existing online advertising systems face challenges in effectively filtering link keywords to exclude restricted terms, which can lead to inappropriate or irrelevant advertisements being displayed, affecting user experience and revenue optimization.
Innovation Solution
A system and method that identifies keywords associated with content items, selects them as links, and removes restricted terms to create a filtered link that does not contain these terms, using a content engine and data store to manage and optimize the selection process based on relevance and performance metrics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If keywords are selected as links without filtering restricted terms, then the link creation process is simple and fast, but inappropriate or irrelevant advertisements may be displayed affecting user experience and revenue
Solution Approach 1:
The system performs preliminary filtering of restricted terms from keywords before they are used as links. A restricted terms database is pre-populated with terms that should be excluded, and the filtering mechanism proactively removes these terms during link creation, preventing inappropriate advertisements from being displayed in the first place
Solution Approach 2:
The patent introduces an intermediary filtering layer between keyword selection and link creation. The restricted terms database acts as a mediator that intercepts and filters out inappropriate keywords, allowing the system to maintain both simplicity and reliability by handling the complex filtering operation through a dedicated intermediate component
2Productivity
If restricted terms are filtered from link keywords, then advertising accuracy and user experience improve, but the link selection process becomes more complex and time-consuming
Solution Approach 1:
The filtering operation is merged with the existing link creation workflow rather than being implemented as a separate post-processing step. The restricted terms filtering is integrated into the keyword selection process itself, allowing the system to achieve revenue optimization without significant time loss by combining multiple operations into a unified process
Solution Approach 2:
The system uses a pre-existing restricted terms database that can be copied and reused across different advertising contexts and publishers. This database is maintained separately and can be efficiently replicated, allowing the filtering mechanism to operate quickly without re-analyzing restricted terms for each link creation operation
Data Source
AI summary
One or more keywords associated with a first content item are identified. Restricted terms are identified. One or more of the one or more keywords are selected as a link, wherein the link does not contain the restricted terms.