Link Identifier Encoding for Webpage Load Time Reduction
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Solution Overview
Problem
Conventional link tracking methods increase webpage size and load times, potentially leading to user abandonment and decreased website visits, which can result in reduced advertising revenue.
Innovation Solution
A system and method for generating and storing link identifiers in different formats based on the presence or absence of a browser cookie, allowing for efficient tracking of user navigation without significantly impacting webpage load times, involving the use of a central server to process and analyze click records.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If tracking information is added to every hyperlink, then link tracking capability is improved, but webpage size increases and load time increases
Solution Approach 1:
The patent changes the parameter of tracking information format by using URL rewriting to encode tracking data in a compact format within the URL itself, rather than adding separate tracking scripts or parameters. This allows tracking information to be embedded efficiently without significantly increasing webpage size or load time.
Solution Approach 2:
The patent extracts the tracking function from the webpage content itself by using the URL as the carrier for tracking information. Instead of embedding tracking code within the webpage body, the tracking data is separated into the URL structure, reducing the webpage's own size while maintaining tracking capability.
2Reliability
If tracking information is added to every hyperlink, then link tracking capability is improved, but storage space requirement increases
Solution Approach 1:
The patent transforms tracking information into a compact encoded format using URL rewriting techniques. Instead of storing tracking data as separate objects or scripts, the tracking parameters are converted into a space-efficient encoded string within the URL, reducing the overall storage requirement.
Solution Approach 2:
The patent merges the tracking information with the existing URL structure rather than adding it as a separate entity. By combining the original URL with tracking parameters in a single encoded string, the patent eliminates redundant data structures and reduces total storage space.
Data Source
AI summary
Described herein are systems and methods for matching clicks of links on a webpage with page views by a user. The method may comprise identifying a link on a webpage requested by a client device, generating a link identifier for the link and attaching the link identifier to the link. Upon receiving a request for data associated with the link, the link identifier is stored in a log file.