Linked Output Controller for Multi-Device Ad Coordination
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Solution Overview
Problem
Current technologies lack effective methods to distribute and display appealing advertisement content across multiple devices, particularly in scenarios where multiple devices are present and interacting with users, such as at home or in group settings.
Innovation Solution
An information processing apparatus and method that includes a first advertisement management part for managing output from a first device, a second advertisement management part for managing output from a second device, and a linked output controller to coordinate the output of second advertisement content based on information from the first device and pre-defined linked output settings, enabling synchronized and interactive display across multiple devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement content is distributed to multiple devices, then the appeal and engagement of advertisement content is improved, but the complexity of managing and coordinating output across devices increases
Solution Approach 1:
The patent introduces a server as an intermediary that manages advertisement content distribution and coordination between multiple devices. The server stores linked output setting information and receives notifications from devices, centralizing the complexity of multi-device coordination rather than requiring direct peer-to-peer management between devices.
Solution Approach 2:
The system pre-configures linked output setting information on the server before advertisement distribution. This preliminary setup defines how advertisement content should be coordinated across devices in advance, eliminating the need for real-time complex decision-making during advertisement playback and simplifying runtime management.
2Ease of operation
If multiple devices are used for advertisement output, then user interaction and engagement are enhanced, but the coordination and synchronization between devices becomes more difficult
Solution Approach 1:
The system implements a feedback mechanism where devices notify the server when advertisement content is output or when user interactions occur. The server uses this feedback information to coordinate linked output across devices, enabling dynamic adaptation to user actions while maintaining centralized control over the coordination complexity.
Solution Approach 2:
The server acts as a mediator that receives notifications from multiple devices about advertisement output status and user interactions. It processes this information and sends coordinated output instructions back to devices, simplifying the coordination task by removing direct device-to-device communication requirements.
3Adaptability or versatility
If advertisement content is synchronized across multiple devices, then the overall advertisement expression becomes more appealing, but the system requires more information management and processing
Solution Approach 1:
The patent extracts and separates the information management burden from individual devices by storing linked output setting information on a remote server. Devices only need to manage their own advertisement output and send notifications to the server, while the server handles the complex task of managing and processing information about coordinated output across all devices.
Data Source
AI summary
There is provided an information processing apparatus including a first advertisement management part configured to manage an output of first advertisement content from a first device, a second advertisement management part configured to manage an output of second advertisement content from a second device, the second device being different from the first device, the second advertisement content being related to the first advertisement content, and a linked output controller configured to control, based on first information acquired by the first advertisement management part from the first device and linked output setting information defining an operation of the second advertisement content in association with the first information, the output of the second advertisement content from the second device through the second advertisement management part.