Linket Deep Linking for Cross-App Interaction
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Solution Overview
Problem
Current mobile apps lack standard syntax for deep linking, making it difficult for search engines to interact with them and limiting functionality, as they are standalone programs that do not typically share URL links with other apps.
Innovation Solution
The introduction of 'linkets' which are contextual ads that can be clicked on mobile devices to install and interact with specific apps, allowing for deeper interactions between mobile devices and enabling multi-user interactions across different apps and devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If mobile apps use standalone programs without URL links, then app functionality is simplified, but inter-app interaction and search engine accessibility are limited
Solution Approach 1:
The patent implements a universal deep linking system that enables all mobile apps to participate in standardized URL-based navigation and inter-app communication. This allows apps to serve multiple functions: traditional standalone operation, search engine indexing, and cross-app navigation through a common protocol, resolving the contradiction between simplicity and versatility
Solution Approach 2:
The patent introduces deep links as an intermediary mechanism that bridges standalone apps and the broader mobile ecosystem. Deep links act as mediators that enable search engines to index apps, allow cross-app navigation, and maintain app autonomy, thus improving inter-app interaction without requiring fundamental changes to app architecture
2Productivity
If search engines are optimized to search webpages, then web search efficiency is high, but searching arbitrary apps becomes difficult
Solution Approach 1:
The patent makes search engines universally applicable to both webpages and mobile apps by implementing standardized deep linking protocols. This allows search engines to index and navigate apps using the same URL-based mechanisms they use for webpages, thereby maintaining high search efficiency while expanding search target compatibility to include arbitrary apps
3Productivity
If contextual ads (linkets) are introduced in hashtag pages, then ad revenue increases, but user interface complexity increases
Solution Approach 1:
The patent implements contextual ads (linkets) with local quality by placing them specifically in hashtag pages where they are most relevant to user context. The ads are positioned locally within the existing interface structure rather than globally throughout the app, and their content is tailored to the specific hashtag context, thereby increasing ad revenue while minimizing interface complexity through targeted, context-aware placement
Data Source
AI summary
A mobile web page shows messages with a hashtag. The page shows deep links or linkets, related to the messages's topic. If a user clicks a deep link or linket, an app is launched on the mobile device, connecting to a different device. The user interacts with a second user. The latter can be an instructor, teacher or observer. The first user can be a student. Similar steps are done for a page with an author's username, where the page shows messages by the author and the messages have hashtags. This page has a linket ad. If the ad is by the author, she can promote herself or an item sold by her or an event where she will be playing. Increasing the chance that more people will click the linket and interact with her via the linket app.


