Live Broadcast Comment Presentation Method and Apparatus

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Solution Overview

Problem

Current livestream comment presentation methods are limited, resulting in a monotonous and poor presentation effect, which negatively impacts the comment atmosphere for users.

Innovation Solution

A method and apparatus for presenting livestream comments, where a viewer end plays a livestream video and presents comments in a first region, and upon satisfying a preset trigger condition, converts target comments into bullet screen comments, presenting them in a rolling manner in a second region, while ceasing display over a target object region to avoid obstruction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If comments are presented in a small area of the livestream picture, then the livestream video content is not obstructed, but the comment presentation region and quantity are limited, resulting in poor comment atmosphere

Engineering Contradiction:
Improvecomment presentation regionVSAvoidobstruction to livestream video content
Core Design Contradiction:
Area of stationary objectVSObject-affected harmful factors

Solution Approach 1:

The patent transitions comments from a static small area (first region) to a dynamic moving presentation across the screen (second region). Comments move along a predetermined trajectory, allowing them to utilize more screen space without permanently occupying a large static area, thus improving comment visibility while minimizing obstruction to the livestream content.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent implements dynamic comment presentation where comments move across the screen rather than remaining static. The moving comments adapt their position and trajectory, allowing the system to optimize between comment visibility and video content obstruction in real-time, resolving the contradiction between presentation area and obstruction.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If comments are displayed in a fixed small region, then the presentation style is simple, but the comment atmosphere is poor and presentation effect is weak

Engineering Contradiction:
Improvecomment presentation styleVSAvoidcomment presentation system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system introduces dynamic movement to comment presentation, transforming static text into moving elements that can change position, speed, and trajectory. This adds versatility to the presentation style while maintaining manageable system complexity through predetermined motion patterns and standardized comment structures.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The moving comment system serves multiple functions: it enhances comment visibility, creates engaging visual effects, and can adapt to different livestream scenarios. The same moving comment mechanism can be applied across various livestream contexts, providing universal versatility without requiring separate systems for different purposes.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Loss of information

If bullet screen comments are displayed in a rolling manner across the screen, then comment presentation effect is enhanced, but they may obstruct the target object region in the livestream video

Engineering Contradiction:
Improvecomment visibilityVSAvoidobstruction to target object region
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The patent applies different display qualities to different regions: comments are allowed to move freely in general areas but are specifically controlled to avoid or fade out when entering the target object region. This local differentiation ensures high comment visibility in non-critical areas while protecting the importance of the target object region.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system takes preliminary action by detecting the target object region in advance and pre-planning comment trajectories to avoid obstruction. When a comment approaches the target object region, the system proactively adjusts its display (fading out or rerouting) before significant obstruction occurs, preventing rather than correcting the problem.

Inventive Principle:
Principle #9Preliminary anti-action

Data Source

PatentUS20250056068A1Live broadcasting comment presentation method and apparatus, and device, program product and medium
Publication Date: 2025.02.13 BEIJING ZITIAO NETWORK TECH CO LTD
  • US20250056068A1 patent drawing
  • US20250056068A1 patent drawing
  • US20250056068A1 patent drawing

AI summary

The embodiments of the present disclosure relate to a live broadcasting comment presentation method and apparatus, and a device and a medium. The method is applied to a viewer end, and comprises: playing a live broadcasting video in a live broadcasting page, and presenting comment content of the live broadcasting video in a first area of the live broadcasting page; when the live broadcasting video meets a preset trigger condition, converting target comment content in the comment content into a target bullet curtain; and presenting the target bullet curtain in a rolling manner in a second area of the live broadcasting page, and presenting a bullet curtain control.