Live Broadcasting Media Information Decoupling
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Solution Overview
Problem
In live broadcasting services, efficiently integrating media information, such as advertisements, with the live video stream is challenging due to high resource overhead from re-encoding and the anchor user's inability to fully understand and select relevant advertisements, leading to low advertisement conversion rates.
Innovation Solution
Implementing an information processing method that independently sends live video streams and media information to a live viewer, using different mechanisms for transmission and presentation, allowing for decoupling and reducing resource overhead, while enabling anchor users to select and push relevant media information within a designated area, enhancing viewer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement is pushed by encoding the live video stream to add a layer, then the advertisement can be integrated into the live broadcasting service, but the encoding processing increases resource overhead and reduces efficiency
Solution Approach 1:
The patent separates the advertisement delivery mechanism from the live video stream encoding process. Advertisements are delivered as independent data packets through a separate channel, while the live video stream maintains its original encoding. This segmentation eliminates the need to re-encode the video stream for advertisement insertion, reducing resource overhead and improving encoding efficiency while maintaining advertisement integration capability
Solution Approach 2:
The patent introduces an intermediary component (advertisement management module) that handles advertisement delivery independently. This intermediary receives advertisements from the advertisement system, manages their delivery timing and content, and injects them into the live broadcasting interface without requiring modification of the video encoding process, thus resolving the conflict between integration and efficiency
2Quantity of substance
If multiple advertisements are pushed manually or through encoding, then advertisements can be delivered to viewers, but the process involves multiple encoding operations and large resource overhead
Solution Approach 1:
The system segments advertisement delivery from video encoding by creating independent advertisement data channels. Multiple advertisements can be delivered as separate data packets without requiring multiple encoding operations on the video stream, significantly reducing computational resource overhead while maintaining the ability to deliver multiple advertisements to viewers
Solution Approach 2:
Advertisements are prepared and delivered in advance as encoded data packets through the independent channel before being injected into the live broadcasting interface. This preliminary preparation eliminates the need for real-time encoding during advertisement insertion, reducing resource overhead for multiple advertisement deliveries
3Extent of automation
If advertisements are pushed without anchor user understanding, then advertisement pushing can be automated, but the advertisement conversion ratio deteriorates
Solution Approach 1:
The patent implements a feedback mechanism where the anchor user's selections and interactions with advertisement recommendations are captured and used to optimize future advertisement delivery. The system learns from anchor user behavior patterns and adjusts advertisement recommendations accordingly, maintaining high automation while improving conversion ratios through data-driven optimization
Solution Approach 2:
The advertisement pushing system transitions from static automated delivery to a dynamic adaptive process. The system dynamically adjusts advertisement selection and delivery timing based on real-time feedback from anchor user interactions, allowing the automation to adapt to changing contexts and maintain high conversion ratios
4Adaptability or versatility
If media information is integrated into the live video stream through encoding, then media information can be presented, but the process is inefficient and consumes excessive resources
Solution Approach 1:
The patent segments media information delivery from video encoding by establishing separate data channels for media content. Media information is transmitted as independent packets that can be injected into the broadcasting interface without requiring video stream re-encoding, reducing device complexity while maintaining integration capability
Solution Approach 2:
An intermediary module manages media information delivery independently from the video encoding process. This intermediary handles media packet routing, timing, and injection into the broadcasting interface, simplifying the overall system architecture and reducing encoding complexity while maintaining versatile media integration
Data Source
AI summary
This application discloses an information processing method, a terminal and a system. The method includes initializing a live broadcasting service between an anchor user and a live viewer; collecting media data; encoding the collected media data to form a live video stream, and sending the live video stream to a live window of the live viewer. The method further includes setting a media information push area based on a live window of the anchor user; loading, to the media information push area, candidate media information pushed to the live viewer; determining to-be-pushed media information selected by the anchor user; and sending the to-be-pushed media information to the media information push area of the live viewer to be displayed.