Live Comment Ticker for Broadcast Engagement

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Solution Overview

Problem

There is no specific method to provide an innovative viewing experience for viewers watching a currently broadcast program by displaying comments posted on a posting site.

Innovation Solution

The system integrates a comment storage and processing unit that acquires and displays real-time comments from a posting site, such as Twitter, using hashtags to group comments, and presents them alongside the program being watched, allowing viewers to see comments from other users watching the same or different programs.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If comments from posting sites are displayed during program broadcast, then viewer engagement and interaction are improved, but system complexity and data processing requirements increase

Engineering Contradiction:
Improveviewer engagementVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a ticker as an intermediary component that displays comments from posting sites during program broadcast. The ticker acts as a mediator between the posting site data stream and the television display, allowing comment integration without fundamentally altering the broadcast system architecture. This resolves the technical contradiction by enabling viewer engagement enhancement while maintaining relatively simple system implementation through a dedicated display layer.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The information processing apparatus is designed to handle multiple data streams simultaneously - the broadcast program signal and the comment data from posting sites. The system universally processes different types of information (video/audio signals and text comments) through a unified display interface, allowing the same apparatus to serve both traditional broadcasting and social media integration functions, thus improving versatility without proportionally increasing complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Loss of information

If real-time comments are acquired and displayed, then information freshness is improved, but data processing time and network bandwidth consumption increase

Engineering Contradiction:
Improveinformation freshnessVSAvoiddata processing time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system establishes a continuous data acquisition connection to posting sites in advance, maintaining a ready state for receiving comments. By pre-configuring the data stream reception and having the ticker display mechanism prepared, the system can immediately display real-time comments as they arrive without significant processing delays, thus maintaining information freshness while minimizing actual processing time requirements.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The ticker display operates continuously during program broadcast, constantly receiving and displaying comments in real-time without interruption. This continuous operation ensures that information remains fresh and up-to-date throughout the broadcast period, while the sustained data flow utilization optimizes network bandwidth usage by maintaining a steady state connection rather than intermittent data requests.

Inventive Principle:
Principle #20Continuity of useful action

Data Source

PatentEP3343909B1Information processing apparatus and information processing method
Publication Date: 2021.07.14 SONY INTERACTIVE ENTERTAINMENT LLC
  • EP3343909B1 patent drawingFigure 1~2
  • EP3343909B1 patent drawingFigure 3~4
  • EP3343909B1 patent drawingFigure 5

AI summary

An information processing apparatus according to embodiments includes: a comment acquisition unit for acquiring a comment of a viewer for a program from an external posting site to which a comment, which is feedback on the content of a program, is instantly posted; and a comment displaying unit for displaying the comment acquired by the comment acquisition unit in a live information display area 450 located below an image display screen 110 for displaying an image of the program. The comment displaying unit scroll-displays, in a horizontal direction, a comment acquired by the comment acquisition unit in either a first lane 522 or a second lane 524 of the live information display area 450. The comment displaying unit starts displaying a subsequent comment in the middle of displaying the comment wehn the comment is longer than a predetermined number of characters.