Live Commerce Edit Screen for Product Segment Indexing

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Solution Overview

Problem

Current live commerce technologies lack effective video editing tools for archiving live-streams, which hinders the ability to efficiently showcase and sell multiple products featured in the streams.

Innovation Solution

A terminal and server system that allows editors to select specific selling items from a live commerce live-stream archive, displaying temporal variations of related parameters on an edit screen to facilitate easy video editing and association of edited content with selected items.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If editors manually review entire live-stream archives to locate specific product segments, then they can find all desired content, but the time required for editing increases significantly

Engineering Contradiction:
Improveproduct segment location accuracyVSAvoidediting time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs preliminary indexing of live-stream archives by automatically detecting and marking time positions where products are displayed. This pre-processing creates a searchable database of product segments before the editing phase, allowing editors to quickly locate desired content without manually reviewing entire archives.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary indexing system that acts as a bridge between the raw live-stream archive and the editor. This intermediary layer automatically generates time-positioned product information, enabling editors to efficiently search and locate specific product segments without direct manual review of the entire archive.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If the edit screen displays only basic video playback, then the interface remains simple, but editors lack efficient tools to locate and identify specific product segments

Engineering Contradiction:
Improveedit screen simplicityVSAvoidediting efficiency
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The edit screen is segmented into multiple functional areas: a video playback area showing the live-stream archive, and a product information area displaying detected products with their time positions. This segmentation allows the interface to maintain simplicity while providing advanced editing tools through organized, separate display regions.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system adds a temporal dimension to the edit screen by displaying time positions alongside product information. This additional dimension allows editors to quickly identify when products appear in the archive without complicating the spatial layout of the interface, thereby maintaining simplicity while enhancing productivity.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Adaptability or versatility

If live commerce archives include multiple selling items, then the commercial value increases, but the complexity of editing and organizing content increases

Engineering Contradiction:
Improvearchive content varietyVSAvoidediting system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system implements self-service by automatically detecting products in the live-stream archive and generating time-positioned product information without requiring manual intervention. This automated product identification and indexing reduces editing system complexity while handling multiple selling items efficiently.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent changes the parameter organization by introducing time position as a key organizing parameter for multiple products. Instead of manually categorizing products, the system uses temporal parameters (when each product appears) to automatically structure the archive content, reducing complexity while maintaining versatility.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS20250168435A1Terminal, method, and server for providing e-commerce using live-streams
Publication Date: 2025.05.22 17LIVE JAPAN INC
  • US20250168435A1 patent drawing
  • US20250168435A1 patent drawing
  • US20250168435A1 patent drawing

AI summary

Provided is a terminal including one or more processors and memory storing one or more computer programs configured to be executed by the one or more processors. The one or more computer programs including instructions for: displaying an edit screen on a display, the edit screen including a first area that displays a video obtained by playing back an archive of a live-stream associated with a plurality of selling items, an object that indicates a current playback position of the video, and a second area that selectably displays the plurality of selling items associated with the live-stream; and communicating with a server over a network so that a result of edits made through the edit screen is associated with a selling item selected in the second area.