Live Commerce Platform Resource Matching for Micro Businesses
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Solution Overview
Problem
Traditional electronic commerce (EC) systems, including television home shopping, face barriers for micro and small businesses due to high commission fees and limited access to broadcast channels, and lack the ability to effectively match resources such as studios, hosts, and content for live commerce, limiting their participation in online marketplaces.
Innovation Solution
A system comprising a broadcast terminal, a viewer terminal, and a manager server that provides a live commerce integrated solution by analyzing viewer data, matching resources like content, producers, and studios, and supporting quick commerce through payment processing and language translation, enabling micro businesses to access live commerce platforms and extend their market reach.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional electronic commerce systems are used, then product sales can be conducted, but micro and small businesses face high commission fees and limited access to broadcast channels
Solution Approach 1:
The patent introduces a live commerce platform as an intermediary between micro businesses and traditional broadcast channels. This platform enables small businesses to conduct live commerce without direct access to traditional TV broadcast infrastructure, thereby reducing barriers to entry and commission fees while maintaining versatility in product sales.
Solution Approach 2:
The system creates a virtual copy of traditional broadcast channel functionality through internet-based live streaming platforms. This allows micro businesses to replicate the reach and impact of traditional broadcast channels without needing physical access to expensive broadcast infrastructure, thereby improving adaptability while reducing complexity.
2Productivity
If traditional EC systems are used, then commercial transactions can occur, but the ability to match resources like studios, hosts, and content is limited
Solution Approach 1:
The live commerce platform implements automated resource matching algorithms that enable self-service functionality. The system automatically matches businesses with appropriate studios, hosts, and content based on predefined criteria and business profiles, eliminating the need for complex manual coordination while improving productivity through efficient automated pairing.
Solution Approach 2:
The system incorporates feedback mechanisms where past performance data, viewer engagement metrics, and transaction outcomes are continuously analyzed to refine resource matching. This feedback loop improves productivity over time by learning from previous matches while maintaining manageable system complexity through data-driven optimization.
3Speed
If live commerce is implemented, then market reach can be extended, but quick delivery and initial supply management are required
Solution Approach 1:
The system implements preliminary action by pre-positioning inventory in strategic locations before live commerce events. Businesses can pre-stock products in regional fulfillment centers based on predicted demand from audience analysis, enabling quick delivery during live streams without requiring complex real-time supply chain coordination during the actual broadcast.
Solution Approach 2:
The supply chain is segmented into regional fulfillment centers and local delivery partners. This segmentation allows the system to manage quick delivery requirements by dividing the logistics network into manageable zones, each handling specific geographic areas, thereby reducing overall supply chain complexity while maintaining high delivery speed.
Data Source
AI summary
Disclosed herein is a system for providing a live commerce integrated solution comprising a broadcast terminal configured to film a live broadcast for product sales, a viewer terminal configured to stream the live broadcast, and a manager server configured to provide a live broadcast platform to be accessed by the broadcast terminal and the viewer terminal.