Live Content Insertion with Dynamic Segment Adjustment
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Solution Overview
Problem
Current methods for live television production struggle to seamlessly insert new content of varying lengths into a time slot during live broadcasts, often resulting in dead air or filler content, which can alienate viewers and fail to maximize revenue opportunities.
Innovation Solution
A method for inserting a new content segment into a time slot between successive content segments, involving encoding and playback over multiple channels, with the ability to adjust the length of existing content segments to ensure seamless playback, even if the new content is longer.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If replacement content of a shorter length is inserted into a time slot during live production, then the content can be easily replaced, but the content gets padded with filler content which alienates viewers
Solution Approach 1:
The system dynamically adjusts the duration of content segments in real-time during live production. When new content is inserted, the system automatically modifies the timing of subsequent segments to accommodate the insertion without requiring filler content, enabling flexible content replacement while maintaining seamless playback.
Solution Approach 2:
The invention changes the time duration parameter of content segments dynamically. By adjusting the length of segments before, during, or after the insertion point, the system ensures that the total time slot remains filled without requiring filler content, thus resolving the contradiction between ease of replacement and viewer experience.
2Stability of the object's composition
If no method exists for decreasing the overall duration of a live production, then live transmission continues as planned, but dead air occurs when content segments cannot be transmitted
Solution Approach 1:
The system performs preliminary actions by preparing alternative content segments and adjusting the transmission schedule in advance. When a content segment cannot be transmitted, the system has pre-prepared replacement content and timing adjustments ready, eliminating dead air without disrupting the overall transmission schedule.
Solution Approach 2:
The invention introduces dynamic schedule adjustment capabilities that allow the live production timeline to be modified in real-time. The system can compress or expand time slots and rearrange content segments dynamically, ensuring continuous playback without dead air while maintaining the stability of the overall production schedule.
3Productivity
If different advertisements are inserted in different geographic areas, then revenue is maximized, but the system complexity increases to manage multiple content versions
Solution Approach 1:
The system applies local quality by customizing content segments for specific geographic regions or distribution channels. Different advertisements or content versions are inserted based on the target audience location, enabling revenue maximization through localized content delivery without requiring manual management of multiple complete content versions.
Solution Approach 2:
The invention creates a universal content management system that can handle multiple content versions and distribution channels through a single platform. The system provides multi-functional capabilities including content segmentation, regional targeting, automatic insertion, and timeline synchronization, reducing the complexity of managing localized content delivery while maximizing revenue opportunities.
Data Source
AI summary
The insertion of an advertisement or other new content into a time slot between content segments advantageously occurs by selecting the new segment to fill its associated slot as closely as possible. Play out of a successive content segment occurs for distribution over at least one of a first set of channels and at least one second channel until the occurrence of the time slot whereupon the new content segment undergoes play out for distribution over the at least one second channel. If the new content segment has a duration longer than the time slot, the length of at least one content segment gets reduced to provide substantially seamless play out.