Live Listing Engine for In-Stream Shopping Thumbnail Creation
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing live video streaming platforms lack the ability to seamlessly integrate on-the-fly item listings during live streams, requiring hosts to invest time and effort in populating e-commerce systems before gauging viewer interest.
Innovation Solution
A Live Listing Engine that allows hosts to display an item's view during a live stream, generate a listing 'on the fly', and insert a thumbnail into the stream for immediate purchase, enabling simultaneous video streaming and listing creation without interrupting the stream.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If hosts populate e-commerce systems with item information before live streams, then sales listings are ready for purchase, but time and effort are wasted before gauging viewer interest
Solution Approach 1:
The system performs preliminary actions by capturing item images and generating thumbnails during the live stream itself, rather than requiring pre-preparation. The host can display items to the audience first, gauge interest through live interaction, and only then initiate the listing creation process with the Live Listing Engine, eliminating wasted time on unverified items.
Solution Approach 2:
The system transitions from static pre-prepared listings to dynamic on-the-fly listing generation. The Live Listing Engine dynamically creates sales listings during the live stream based on real-time host actions, allowing the e-commerce system to adapt to viewer interest levels and stream context without requiring advance preparation.
2Ease of operation
If hosts create item listings during live streams, then viewer interest can be assessed before purchasing, but the stream may be interrupted
Solution Approach 1:
The system segments the live stream interface to display item information and thumbnails as overlays or side panels rather than interrupting the main video feed. This allows listing creation and viewer interest assessment to occur concurrently with the stream through visual additions rather than interruptions, maintaining stream continuity while enabling sales functionality.
Solution Approach 2:
The Live Listing Engine acts as an intermediary between the host's live stream and the e-commerce system. It captures item views, generates thumbnails, and creates listings in the background without blocking the main stream transmission, serving as a mediator that enables both streaming and selling functions to coexist without interruption.
3Productivity
If hosts display item views during live stream, then viewer interest is gauged in real-time, but no purchasing mechanism exists without stream interruption
Solution Approach 1:
The system creates a visual copy of the item view as a thumbnail image that appears alongside or within the stream interface. This thumbnail serves as a clickable representation of the item that viewers can interact with to initiate purchases without leaving or interrupting the live stream, providing a simplified purchasing entry point that maintains stream continuity.
Data Source
AI summary
Methods, systems and computer products as described herein are directed to a Live Listing Engine. Live Listing Engine sends a live video stream to a viewer computer device and a host computer device. The live video stream includes a view of an item from a perspective of the host computer device. The Live Listing Engine receives an upload of an image of the view of the item captured from a preview window rendered on the host computer device. The Live Listing Engine receives listing information associated with the image from the host computer device. The Live Listing Engine generates a listing thumbnail based on the image and the listing information and inserts the listing thumbnail into the live video stream for display at the viewer computer device and the host computer device.