Live Shopping Product Sync to Eliminate Manual Product Entry

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Solution Overview

Problem

Existing live shopping broadcast systems require manual input of product information and lack integration with online shopping platforms, causing inconvenience for sellers and purchasers.

Innovation Solution

A method and device for controlling live shopping broadcasts that allow seamless integration between online sales and live shopping platforms, enabling automatic registration of products for sale, selection of representative products for exposure, and providing direct purchase links on user terminals.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual input of product information is used in live shopping broadcast, then sellers can control product information, but the operation process becomes complex and time-consuming

Engineering Contradiction:
Improveproduct registration processVSAvoidtime for product information input
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent merges the online shopping platform and live shopping broadcast platform into a unified system. Product information registered on the online shopping platform is automatically shared with the live shopping broadcast platform, eliminating the need for manual re-entry and reducing both operational complexity and time consumption.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system enables automatic synchronization of product information between platforms. Once products are registered on the online shopping platform, they are automatically available on the live shopping broadcast platform without requiring manual intervention, allowing the system to serve itself.

Inventive Principle:
Principle #25Self-service

2Ease of operation

If online shopping mall service and live shopping broadcast service are separate, then each service can operate independently, but purchasers face inconvenience in buying products

Engineering Contradiction:
Improvepurchasing processVSAvoidsystem integration
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent integrates the online shopping mall service and live shopping broadcast service into a unified system. This integration allows purchasers to buy products directly during the live broadcast without needing to switch to a separate online shopping site, simplifying the purchasing process while the backend systems remain modular for independent operation.

Inventive Principle:
Principle #5Merging (Combining)

3Loss of information

If product information is not synchronized between platforms, then platform independence is maintained, but information consistency is lost

Engineering Contradiction:
Improveproduct information consistencyVSAvoidplatform integration
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system establishes a feedback mechanism where product information registered on the online shopping platform is automatically synchronized to the live shopping broadcast platform. This ensures information consistency across both platforms while maintaining a manageable level of integration through automated data exchange protocols.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS12380489B2Method and device for controlling live content streaming service
Publication Date: 2025.08.05 NAVER CORP
  • US12380489B2 patent drawing
  • US12380489B2 patent drawing
  • US12380489B2 patent drawing

AI summary

A method for controlling a live content broadcast includes receiving, on a first online platform, information on a first set of products registered as products for sale of a user account associated with the user terminal, and receiving from a user, as a first user input, a selection of a second set of products to sell in the live content broadcast on a second online platform among the first set of products.