Live Stream Ad Insertion via Object Detection
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Users viewing live stream videos on social networking systems cannot easily access information about depicted stores or products directly from the video, requiring them to search online for details.
Innovation Solution
A system that analyzes scenes and objects in live stream videos and automatically inserts advertisements associated with identified stores or products, using techniques like object detection, voice recognition, and QR codes, providing summary and detailed views of the ads within the video.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If users search online for store or product information, then they can find details, but it requires additional time and effort
Solution Approach 1:
The system performs preliminary action by automatically detecting objects in live stream videos and pre-generating advertisement overlays with store or product information before users need it. The ad overlay is prepared in advance with relevant details, so when users view the video, the information is already available without requiring them to search online.
Solution Approach 2:
The patent introduces an intermediary element - the advertisement overlay - that mediates between the live stream video content and the information users need about stores or products. Instead of users directly searching online, the intermediary ad overlay delivers the required information within the video interface, bridging the gap between video viewing and information access.
2Ease of operation
If advertisements are inserted into live stream videos, then information access is improved, but video content may become more complex
Solution Approach 1:
The advertisement overlay is segmented into distinct, separable elements that can be independently controlled and removed. The overlay contains modular components such as product images, store information, and call-to-action buttons that are visually separated from the main video content. This segmentation allows the ad elements to be added without fundamentally altering the video's core structure, maintaining ease of information access while managing complexity through modular design.
Data Source
AI summary
Systems, methods, and non-transitory computer readable media can identify one or more of a store or a product depicted in a live stream video. An advertisement associated with the store or the product can be generated. The advertisement can be inserted into the live stream video.