Automated Video Ad Generation from Live Streams

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Solution Overview

Problem

Creating video advertisements can be challenging due to the need for expensive and complex video editing equipment, making it difficult for businesses to produce effective video advertisements.

Innovation Solution

A method and system for generating advertisements from a video stream by receiving advertisement parameters, associating them with a user device, and using a live video stream to create and present advertisements on another device based on keywords and user requests.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If traditional video editing equipment and methods are used to create video advertisements, then the quality and effectiveness of the advertisement can be improved, but the cost and complexity of production increase significantly

Engineering Contradiction:
Improveadvertisement effectivenessVSAvoidvideo editing equipment complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent replaces traditional mechanical video editing equipment with a software-based automated system that uses machine learning models and algorithms to generate video advertisements. The system processes input data through computational algorithms rather than requiring physical editing equipment, thereby reducing complexity while maintaining advertisement effectiveness.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system enables automated self-service advertisement generation where the machine learning model automatically creates video advertisements without requiring manual intervention from video editors. The system autonomously processes input data, generates appropriate video content, and outputs finished advertisements, eliminating the need for complex human-operated editing equipment.

Inventive Principle:
Principle #25Self-service

2Manufacturing precision

If professional video editing equipment is used, then the production quality of video advertisements can be enhanced, but the ease of manufacture and operation deteriorates

Engineering Contradiction:
Improvevideo advertisement qualityVSAvoidadvertisement production ease
Core Design Contradiction:
Manufacturing precisionVSEase of manufacture

Solution Approach 1:

The patent replaces complex mechanical video editing systems with software-based automated generation using machine learning. This substitution maintains high production quality through algorithmic precision while dramatically improving ease of manufacture, as the system requires no specialized equipment or expert operation—only input data and automated processing.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system performs preliminary actions by pre-training machine learning models on extensive video data before actual advertisement generation. This preliminary preparation enables the system to automatically produce high-quality advertisements without requiring manual editing during the actual production process, thereby enhancing quality while simplifying the manufacturing process.

Inventive Principle:
Principle #10Preliminary action

3Productivity

If automated advertisement generation from video streams is implemented, then the ease of operation and productivity improve, but the manufacturing precision and control over video quality may worsen

Engineering Contradiction:
Improveadvertisement generation speedVSAvoidvideo quality control
Core Design Contradiction:
ProductivityVSManufacturing precision

Solution Approach 1:

The patent implements feedback mechanisms where the machine learning model continuously learns from generated advertisements and their performance metrics. The system uses feedback loops to adjust its generation process, maintaining video quality standards while operating automatically at high speed. This feedback-driven approach ensures that productivity increases do not compromise manufacturing precision.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system dynamically adjusts generation parameters based on input video characteristics and desired output quality. By changing parameters such as processing intensity, model complexity, and output resolution adaptively, the system maintains high video quality control while operating in automated high-speed mode, resolving the contradiction between productivity and precision.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10070157B2Methods, systems, and media for generating an advertisement from a video stream
Publication Date: 2018.09.04 GOOGLE LLC
  • US10070157B2 patent drawing
  • US10070157B2 patent drawing
  • US10070157B2 patent drawing

AI summary

Methods, systems, and media for generating an advertisement from a video stream are provided. In accordance with some embodiments, the method comprises: receiving, from a first user device, advertisement parameters associated with an advertisement campaign for placing an advertisement based on the advertisement parameters, wherein the advertisement parameters include one or more keywords; associating the advertisement parameters with an identifier of the first user device; receiving, from the first user device, a live video stream; receiving, from a second user device, a request to present an advertisement; identifying the live video stream based at least in part on the one or more keywords; generating the advertisement using the live video stream and the advertisement parameters; and causing the advertisement to be presented on the second user device as the advertisement.