Live Stream Comment Area Introduction Display Dynamics
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Solution Overview
Problem
Users often face poor user experience and reduced view counts in video live streaming due to the inability to effectively engage users with relevant information before they enter a live channel.
Innovation Solution
An information display method and apparatus that displays introduction information of a target live channel in a comment area of the video playing interface, which is hidden after a predetermined target duration, allowing users to quickly access video live content and improving user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If introduction information is displayed continuously in the comment area, then users can acquire video live content information, but the introduction information blocks the video live content
Solution Approach 1:
The introduction information display is made dynamic by automatically hiding it after a preset duration. This transforms the static continuous display into a time-limited dynamic display, allowing the information to be delivered initially while automatically clearing the obstruction after the user has had sufficient time to read it.
Solution Approach 2:
The system performs preliminary action by displaying the introduction information before the user potentially leaves the channel. The preset duration ensures that the information is delivered in advance during the critical initial period when user engagement is highest, before the user makes a decision to stay or leave.
2Productivity
If introduction information is displayed for extended duration, then user engagement increases, but user experience deteriorates due to blocked video content
Solution Approach 1:
The display duration is made dynamic rather than static. The introduction information is automatically hidden after a preset duration, creating a time-based dynamic display that balances information delivery with content visibility. This resolves the contradiction by providing information for sufficient time to engage users while automatically removing the obstruction to maintain user experience.
3Loss of information
If introduction information is displayed immediately upon entering live channel, then information delivery is effective, but video content visibility is reduced
Solution Approach 1:
The display system transitions from a static continuous display to a dynamic time-limited display. The introduction information is displayed immediately upon entering the live channel to ensure effective information delivery, but is automatically hidden after a preset duration to restore full video content visibility.
Data Source
AI summary
An information display method and apparatus, and a device and a storage medium are provided. The information display method includes: in response to detecting a first trigger operation for a target live session, displaying a video playing page of a target live session, where a comment area is set on the video playing interface; displaying live session introduction information of the target live session at a first information display position of the comment area; and where a display duration of the live session introduction information reaches a target duration, hiding the live session introduction information. Thus, the effective permeability of video live-streaming content of a live session can be improved, thereby improving the user experience.