Live Stream Interface Control Switching for User Engagement
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Solution Overview
Problem
Live stream interaction modes are monotonous, leading to a low activity level and poor user experience in live stream rooms, as existing technologies lack innovative ways to engage users beyond basic interactions like gifting and liking.
Innovation Solution
A method that switches between a first and second control on a live stream interface based on user duration, allocating virtual resources upon user interaction, enhancing interaction modes and activity levels by setting a predetermined duration threshold and allowing virtual resource allocation through various interaction commands.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional interaction modes are used in live stream rooms, then the system is simple and easy to operate, but the interaction becomes monotonous and user experience deteriorates
Solution Approach 1:
The control interface dynamically switches between a first control and a second control based on user interaction duration. When the user watches the live stream interface for a duration greater than or equal to a threshold, the system transitions from displaying the first control to displaying the second control, creating a dynamic adaptation to user behavior patterns.
Solution Approach 2:
The system pre-positions both the first control and second control in the interface, ready for switching. The first control is displayed initially, and the second control is prepared to be displayed when the duration threshold is met, allowing seamless transition without interrupting the user experience.
2Productivity
If duration-based control switching is implemented, then interaction engagement improves, but system complexity increases
Solution Approach 1:
The system monitors the user's watching duration as feedback and uses this information to determine when to switch controls. The duration threshold acts as a feedback criterion, automatically triggering the control switch when the condition is met, creating a closed-loop interaction system.
Solution Approach 2:
The system changes the control parameter (which control is displayed) based on the time parameter (watching duration). When the duration parameter reaches the threshold value, the system transitions from one control state to another, using parameter-based decision making to simplify the switching logic.
3Adaptability or versatility
If virtual resource allocation is added, then user engagement increases, but operation complexity increases
Solution Approach 1:
The second control serves multiple functions: it responds to different types of operation commands (first operation command, second operation command, third operation command) and triggers different outcomes (virtual resource allocation, control switching back, etc.). This multi-functionality consolidates multiple interaction pathways into a single interface element.
Solution Approach 2:
Instead of requiring users to navigate through multiple menus or settings to access different interaction modes, the system inverts the approach by automatically presenting the appropriate control based on duration, and having the control itself offer multiple operation types. This reduces the operational burden on users.
Data Source
AI summary
The disclosure relates to a method, apparatus, readable medium, and electronic device for live stream interaction. The method includes: in accordance with displaying of a first control at a first target position of a live stream interface, obtaining a first duration during which a user watches the live stream interface; in accordance with a determination that the first duration is greater than or equal to a first predetermined duration threshold, switching the first control to a second control, and displaying the second control at a second target position of the live stream interface; and in response to a first operation command performed by the user on the second control, allocating a virtual resource to the user. In this way, interaction modes of a live stream room are enriched, and an activity level of the live stream room can be improved.