Live Stream Episode Containers for Seamless Dynamic Ad Insertion
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Solution Overview
Problem
Existing online content broadcasting systems struggle to seamlessly integrate advertisement breaks into live broadcasts, especially when advertisement timing is unknown, and they lack efficient methods for re-broadcasting content with dynamic advertisement insertion.
Innovation Solution
The implementation of an episode container data structure that allows for dynamic insertion of advertisement segments during live broadcasts and facilitates re-broadcasting with the ability to replace original advertisements with new ones.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement segments are dynamically inserted into live broadcasts, then advertisement integration capability is improved, but system complexity increases
Solution Approach 1:
The broadcast content is divided into discrete segments that can be independently managed and manipulated. Advertisement segments are inserted as separate units into the broadcast stream, allowing dynamic integration without requiring complete reconfiguration of the entire broadcast system. This segmentation enables flexible advertisement insertion while maintaining manageable system complexity through modular content structure.
Solution Approach 2:
An episode container data structure serves as an intermediary layer between the broadcast content and advertisement segments. This container manages the insertion, storage, and retrieval of advertisement segments, abstracting the complexity of dynamic advertisement integration from the core broadcast system. The intermediary structure handles the coordination between different content sources and advertisement injections.
2Reliability
If seamless switching between video streams is implemented, then viewer experience is improved, but switching control complexity increases
Solution Approach 1:
Episode containers are prepared in advance with designated segments for both broadcast content and advertisements. The switching points between different video streams are predetermined and structured within the episode container, allowing seamless transitions to occur without real-time complex decision-making. The preliminary organization of content segments enables smooth switching while reducing the complexity of real-time control.
3Adaptability or versatility
If advertisement timing is flexible and unknown at outset, then broadcast adaptability is improved, but scheduling complexity increases
Solution Approach 1:
The episode container structure is designed to be dynamic, allowing advertisement segments to be inserted, removed, or modified during broadcast without rigid pre-scheduling constraints. The container can adapt to changing broadcast conditions by flexibly incorporating advertisement segments at appropriate points, enabling unknown timing decisions to be made during the broadcast lifecycle rather than requiring fixed advance scheduling.
Data Source
AI summary
Systems and methods of managing online streaming content are contemplated in this application. A new data structure is discussed. The new data structure is useful for the organization and delivery of streaming content—especially live content. Systems and methods make it possible for a broadcast manager to determine when advertisements can be played during a live broadcast (e.g., during a time out in a basketball game). Episode containers (the new data structure) include different segments, including both video-segments and advertisement-segments, where segments can be used to broadcast video from different sources. This can be particularly useful for broadcasting of content online where advertisement videos can be hosted elsewhere from where the broadcast content is hosted, allowing users to seamlessly watch a program with advertisements without experiencing interruption when they are transitioned to an advertisement from the broadcast.