Live Streaming Visual Effects Driven by Audience Emotional Atmosphere
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Solution Overview
Problem
Existing live streaming platforms primarily display high-value virtual gifts prominently while omitting lower-value gifts, leading to a single form of visual interaction presentation and poor engagement, deterring user participation.
Innovation Solution
A method and system that determine an audience emotional atmosphere in a live streaming room based on interaction data, generating diverse live streaming visual effects to enhance user immersion and engagement by associating interactions with dynamic visual presentations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If only high-value virtual gifts are displayed prominently, then the visual presentation is simplified and processing is easier, but user engagement and interactive visual effect deteriorate
Solution Approach 1:
The patent applies dynamics by making the visual presentation adaptive rather than static. The system dynamically adjusts the display of virtual gifts based on real-time analysis of audience emotional atmosphere, transforming the fixed display hierarchy into a flexible, context-responsive system that responds to viewer reactions and interaction patterns
Solution Approach 2:
The patent changes the parameter of display selection from being gift-value-based to being emotion-atmosphere-based. By analyzing interaction data and determining emotional atmosphere categories, the system changes the selection criteria for visual presentation, allowing diverse gift types to be displayed based on emotional context rather than solely on monetary value
2Device complexity
If virtual gifts are displayed based on gift value, then the display logic is simpler, but the interactive visual effect and atmosphere boosting capability deteriorate
Solution Approach 1:
The patent implements feedback by creating a closed-loop system where interaction data from viewers is continuously analyzed to determine emotional atmosphere, which then feeds back into the visual presentation decisions. This feedback mechanism allows the system to adjust display strategies based on real-time audience response, enhancing atmosphere boosting capability
Solution Approach 2:
The patent introduces an intermediary layer of emotional atmosphere analysis between the raw interaction data and the visual display decisions. This intermediary component processes interaction data into emotional categories, serving as a mediator that translates user behavior into appropriate visual presentations, thereby enhancing the atmosphere boosting function
3Ease of operation
If viewers can only send virtual gifts to be displayed, then the interaction mechanism is simple, but the form of visual interaction presentation becomes single and engagement deteriorates
Solution Approach 1:
The patent applies universality by making the visual display system serve multiple functions. The same emotional atmosphere analysis mechanism serves both to understand viewer engagement and to drive visual presentation decisions. The system can respond to different types of interactions (gifts, comments, likes) through a unified emotional atmosphere framework, enabling diverse visual interaction forms while maintaining operational simplicity for viewers
Data Source
AI summary
A live streaming-based interactive method includes the following steps: receiving interaction data of users; where the users are viewers watching a target live streaming room on a live streaming platform; determining an audience emotional atmosphere in the target live streaming room based on the interaction data; determining live streaming visual effects based on the audience emotional atmosphere; and compositing the live streaming visual effects with a live streaming video to generate a composite live streaming video, and transmitting the composite live streaming video to the live streaming platform. The user can watch the composite live streaming video via the target live streaming room. The method can strengthen the users' willingness to participate in the interaction, attracting more and more viewers to participate in the interaction. Moreover, the live streaming visual effects generated by the audience emotional atmosphere can provide emotion-driven visual effects matching strategy.