Live Streaming Red Packet Processing Method for Audience Interaction
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Solution Overview
Problem
Live broadcast interactions are monotonous as audiences primarily interact through text-based chatting, lacking engaging ways to interact with each other beyond the anchor.
Innovation Solution
A live broadcast room red envelope processing method and apparatus that allows audiences to send and receive virtual red envelopes, enhancing interaction by enabling all participants to receive and display red envelopes, thereby increasing engagement among viewers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If audiences interact through text-based chatting in a public screen, then interaction between audiences is possible, but the interaction is monotonous and lacks engagement
Solution Approach 1:
The patent transforms the interaction model by changing the parameter of interaction medium from text-based chatting to virtual red envelope distribution. This parameter change introduces new interaction dimensions including random allocation, competitive receiving, and visual display effects, thereby resolving the monotony while maintaining ease of operation through familiar UI patterns
Solution Approach 2:
The patent introduces dynamic elements to audience interaction through real-time red envelope distribution, random allocation mechanisms, and live display updates. The interaction becomes dynamic as audiences compete to receive red envelopes, creating engaging moments that contrast with static text chatting while remaining operationally simple
2Adaptability or versatility
If a red envelope display instruction is sent to all second audience clients, then all audiences can participate in receiving red envelopes, but network traffic and server load increase
Solution Approach 1:
The patent segments the red envelope distribution process into targeted allocations rather than universal broadcasting. By dividing the audience into specific receiving groups and sending instructions only to relevant second audience clients, the system maintains wide participation scope while significantly reducing overall network traffic and server processing load
3Ease of operation
If red envelope content is sent to the target second audience client for displaying, then audience engagement is enhanced, but data transmission volume increases
Solution Approach 1:
The patent uses copying mechanisms where red envelope content is replicated and distributed to target audience clients for display. This copying approach enables enhanced audience engagement through visual feedback and interaction effects while optimizing data transmission by sending only the necessary display content rather than full interaction data
Data Source
AI summary
A live broadcast room red envelope processing method and apparatus are provided. The method includes: receiving a red envelope sending instruction sent by a first audience client, where the red envelope sending instruction includes a red envelope receiving object, red envelope information and a target live broadcast room; determining red envelope content according to the red envelope information; sending, if the red envelope receiving object is all audiences in the target live broadcast room, a red envelope display instruction to all second audience clients in the target live broadcast room; receiving a red envelope receiving instruction sent by the second audience client in response to the red envelope display instruction; determining a target second audience client in response to the red envelope receiving instruction, and sending red envelope content to an audience account corresponding to the target second audience client.