Live Streaming Transaction System for Click-and-Mortar Sales
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Solution Overview
Problem
Traditional physical-trading places face inefficiencies in marketing and transaction processes due to outdated methods, leading to inadequate marketing information for consumers, high transaction costs, and risks such as scams and delivery delays, while existing social network platforms lack effective mechanisms to prevent these issues.
Innovation Solution
A real-time transaction and marketing management system utilizing live image streaming data from traditional physical-trading places, integrated with a social network platform, allows distant consumers to view instant physical-trading scenes, reducing risks through accurate product representation and enabling direct, efficient transactions without intermediaries.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional physical-trading places use traditional marketing implements and face-to-face trading methods, then local customers can directly view and purchase physical goods, but marketing efficiency is low and transaction costs are high
Solution Approach 1:
The patent creates virtual copies of physical trading scenes through live streaming technology. The streaming system captures real-time images and videos of physical goods and trading environments, transmitting them to remote terminals. This allows distant customers to view authentic physical goods without physically visiting the trading place, significantly expanding market reach while maintaining the authenticity of physical commodity display.
Solution Approach 2:
The patent introduces a live streaming platform as an intermediary between physical trading places and distant customers. This intermediary bridges the gap by transmitting real-time visual information from the physical trading scene to remote terminals, enabling customers to make informed purchasing decisions without direct physical presence, thus improving marketing efficiency and reducing transaction time.
2Adaptability or versatility
If traditional physical-trading places build dedicated e-commerce transaction websites, then they can reach distant customers, but hardware costs and webpage maintenance expenses increase significantly
Solution Approach 1:
The patent leverages existing live streaming platforms that serve multiple functions: they provide real-time video streaming, interactive communication capabilities, and transaction processing. By utilizing this multi-functional platform, physical trading places can reach distant customers without investing in building and maintaining dedicated e-commerce websites, significantly reducing hardware costs and operational complexity.
Solution Approach 2:
The live streaming platform automatically handles technical aspects such as video encoding, transmission, and playback optimization. The system self-manages the complex infrastructure required for online transactions, freeing physical trading places from the burden of building and maintaining their own technical platforms while still providing comprehensive online transaction capabilities.
3Ease of operation
If existing social network platforms are used for e-commerce transactions, then transaction channels are available, but risk issues such as scams, delivery delays, and expired goods occur frequently
Solution Approach 1:
The patent implements preliminary verification of physical goods through live streaming before transactions occur. Customers can view the actual physical goods in real-time, verify their condition, quality, and authenticity before making purchasing decisions. This preliminary visual inspection prevents scams and ensures that customers receive what they ordered, significantly improving transaction security and reliability.
Solution Approach 2:
The system provides real-time feedback mechanisms where customers can interact with sellers during the live streaming session, ask questions about the physical goods, and receive immediate responses. This real-time communication allows customers to verify product details, check inventory availability, and resolve potential issues before completing transactions, reducing the occurrence of delivery delays and expired goods problems.
4Loss of information
If Q&A webpages contain huge mass of accumulated information and sponsored contents, then comprehensive information is available, but transaction webpage content becomes chaotic and inconvenient for consumers
Solution Approach 1:
The patent extracts the most relevant and current information from the accumulated Q&A data, displaying only essential details such as recent customer questions, product availability status, and key product specifications during the live streaming session. This extraction process filters out redundant sponsored contents and old information, presenting customers with concise, actionable information that is easy to access and understand while maintaining information completeness.
Data Source
AI summary
A real-time transaction and marketing management system and a method for the same is introduced herein, for usage with a specific social network platform, which utilize at least one image-capturing device to capture live image streaming data of a physical-trading place where a specific physical good is being exhibited, and a remote webserver to produce a number of icons, respectively indicative of marketing information relevant to the specific physical good, on a basis of the live image streaming data, thereby enabling a purchaser/vendor terminal displaying unit to display a dedicated managing webpage thereon which contains an instant physical-trading scene where the icons are inserted for clicking. With the system, marketing steps, good information and client data, of the physical-trading place can be electronization-managed, for accomplishing click-and-mortar transactions, and raising a deal-making rate and a transaction confidence level.