Featured Live TV Carousel Ranking With Ad Filtering

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Solution Overview

Problem

Existing television applications lack efficient methods for automatically presenting and managing live television content in a featured carousel, including handling advertisements and user preferences, while allowing seamless transitions to full-screen viewing.

Innovation Solution

A television application identifies and ranks live television channels, filters advertisements, and allows seamless transitions to full-screen viewing, incorporating personalized recommendations and user preferences, with features like channel hopping and electronic program guides.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If live television content is automatically played in a featured carousel, then user engagement and content presentation efficiency are improved, but device complexity and advertisement management difficulty increase

Engineering Contradiction:
Improvecontent presentation efficiencyVSAvoidadvertisement management difficulty
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system automatically manages advertisement filtering and carousel advancement without requiring manual user intervention. The television application autonomously identifies live channels, ranks them, filters advertisements based on context, and advances the carousel timing, thereby improving content presentation efficiency while managing complexity through automation

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system determines context for the user interface and uses this feedback to dynamically filter advertisements. By continuously monitoring user interface context and adjusting advertisement display accordingly, the system manages advertisement complexity adaptively while maintaining efficient content delivery

Inventive Principle:
Principle #23Feedback

2Adaptability or versatility

If personalized recommendations are implemented for live television channels, then user engagement is improved, but processing time and system complexity increase

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidprocessing time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system determines personalized recommendations of live television channels based on user preferences in advance, before the user needs to view content. By pre-processing and ranking channels according to user preferences, the system reduces real-time processing time while maintaining high personalization capability

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system adjusts the ranked order of live television channels based on changing user preferences and context parameters. By dynamically re-ranking channels according to updated parameters without complete re-processing, the system maintains adaptability while minimizing processing time

Inventive Principle:
Principle #35Parameter changes

3Ease of operation

If seamless transitions to full-screen viewing are enabled, then user experience is improved, but control complexity and transition management difficulty increase

Engineering Contradiction:
Improveuser experienceVSAvoidtransition management difficulty
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system uses a full-screen button as an intermediary control element that mediates between the banner view and full-screen view. This simple UI element provides seamless transitions while managing control complexity by offering a single, intuitive interface for state changes without requiring complex transition management logic

Inventive Principle:
Principle #24Intermediary (Mediator)

4Adaptability or versatility

If multiple live television channels are presented in a carousel, then content variety is improved, but interface complexity and user navigation difficulty increase

Engineering Contradiction:
Improvecontent varietyVSAvoidinterface complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments live television channels into a carousel format with distinct, ranked positions. By dividing the content into discrete, ordered segments that automatically advance, the system presents content variety while simplifying navigation - users simply observe the automatic progression rather than manually browsing through multiple channels

Inventive Principle:
Principle #1Segmentation

Data Source

PatentEP4694150A1Automatic playing of television content in a featured carousel
Publication Date: 2026.02.11 GOOGLE LLC
  • EP4694150A1 patent drawingFigure 1A
  • EP4694150A1 patent drawingFigure 1B
  • EP4694150A1 patent drawingFigure 2

AI summary

According to an aspect, a method may identify, by a television application, a plurality of live television channels providing respective television content. A method may determine a ranked order for presenting the television content for each respective live television channel of the plurality of live television channels in the featured carousel and may play the television content for a first live television channel of the plurality of live television channels in a banner in a user interface of the television application, the first live television channel being first in the ranked order. A method may receive an indication to advance the featured carousel and, in response, may play the television content for a second live television channel of the plurality of live television channels in the banner in the user interface of the television application, the second live television channel being second in the ranked order.