Live Video Product Purchasing With In-Screen Controls
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Solution Overview
Problem
There is no existing system that allows users to fund campaigns through IPTV networks using methods other than direct payment, and there is a lack of IPTV networks capable of streaming high-resolution videos, such as 4K content.
Innovation Solution
A system and method that enables fundraising through IPTV networks by allowing backers to fund campaigns using alternative methods such as commissions, rewards, marketing activities, and point-of-sale transactions, while supporting high-resolution video streaming.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If direct payment methods are used for campaign funding, then funding reliability is improved, but funding flexibility deteriorates
Solution Approach 1:
The patent implements multiple funding methods including direct payment, commission-based funding, reward-based funding, and point-of-sale funding within a single crowdfunding platform. This allows the system to serve multiple funding needs simultaneously, resolving the contradiction by making the funding system versatile while maintaining reliable transaction processing through integrated payment gateways and verification mechanisms for each funding type
2Ease of operation
If traditional crowdfunding platforms are used, then funding accessibility is improved, but user engagement deteriorates
Solution Approach 1:
The patent combines live streaming entertainment with crowdfunding functionality, merging two separate user activities into one integrated experience. Users can watch live streams and fund campaigns simultaneously through overlay interfaces, while creators can monetize their content through multiple funding methods. This integration resolves the contradiction by making the platform equally accessible for casual viewers and highly engaging for active participants
Solution Approach 2:
The system dynamically adapts the user interface based on user behavior and campaign status. Funding options, call-to-action elements, and interaction mechanisms change in real-time based on viewing context, campaign progress, and user preferences. This dynamic adaptation maintains ease of access while significantly boosting engagement through contextual relevance and interactive elements
3Use of energy by moving object
If standard video streaming resolution is used, then bandwidth consumption is reduced, but video quality deteriorates
Solution Approach 1:
The system implements dynamic video streaming that automatically adjusts resolution and bitrate based on real-time network conditions, device capabilities, and user preferences. The streaming infrastructure supports multiple quality levels simultaneously, allowing 4K content to be delivered to high-bandwidth connections while automatically downscaling for mobile or limited-bandwidth scenarios. This resolves the contradiction by making video quality adaptive rather than fixed, optimizing both bandwidth efficiency and visual fidelity
Data Source
AI summary
The present disclosure relates to a computer implemented method and system for facilitating real-time product purchasing during live video streaming. A first user computing device, designated as a product promotion device, transmits a live-streaming video via a networked computer system. A second user computing device, designated as a product purchasing device, receives and displays the live-streaming video while incorporating an in-screen purchase button. The purchase device includes a wireless module capable of sending and receiving data via at least one of an LTE or 5G network. The system enables users to interact with live-streamed content and perform purchasing actions seamlessly, without fully blocking or pausing the live-streaming video. Payment information, including credit card data or other third-party payment credentials, is transmitted securely to the computer system, which processes the transaction and sends payment acknowledgment data to the product promotion device. The disclosed method integrates product purchasing functionality into websites, social media, and live video streaming platforms, enabling real-time transactions while maintaining uninterrupted content consumption.