Dynamic Reward Distribution for Live Video Engagement

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Solution Overview

Problem

Conventional live video distribution systems do not allow distributors or viewers to participate in rewarding other viewers, limiting engagement and incentives for prolonged viewing.

Innovation Solution

A system that enables distributors or viewers to give rewards to other viewers based on attributes or actions, such as viewing duration, input performance, and distributor rankings, by using a video distribution server to manage and distribute live videos and rewards dynamically.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If rewards are given based on operator-defined viewing duration rules, then viewers are encouraged to continue watching live videos, but distributors and viewers cannot be involved in determining how rewards are given

Engineering Contradiction:

Improveviewer engagementVSAvoidparticipant involvement in reward determination

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

The reward distribution mechanism transitions from static operator-defined rules to dynamic participant-defined rules. Distributors can set custom reward conditions including viewing duration thresholds, chat message counts, and other engagement metrics, allowing the system to adapt to different distribution scenarios and participant preferences

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system allows multiple reward distribution parameters to be configured and changed: viewing duration thresholds, chat message quantity thresholds, reward types, and reward amounts. These parameters can be dynamically adjusted by distributors based on their specific needs and viewer engagement patterns

Inventive Principle:

Principle #35Parameter changes

2Device complexity

If conventional operator-defined reward rules are used, then reward distribution is simple to manage, but viewer participation and engagement are limited

Engineering Contradiction:

Improvereward management complexityVSAvoidviewer engagement level

Core Design Contradiction:

Device complexityVSProductivity

Solution Approach 1:

Distributors autonomously configure and manage their own reward distribution rules without requiring operator intervention. The system provides tools for distributors to independently set reward conditions, select reward types, and adjust parameters based on their channel characteristics and viewer engagement strategies

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The reward distribution system is segmented into multiple independent configurable components: viewing duration conditions, chat engagement conditions, reward types, and reward amounts. Each component can be independently configured and combined, allowing distributors to create customized reward schemes while the system manages the complexity through modular design

Inventive Principle:

Principle #1Segmentation

Data Source

PatentUS11818437B2System, method, and computer-readable medium including program for distributing live video

Publication Date: 2023.11.14 DENA CO LTD

AI summary

A video distribution server according to one embodiment of the present invention allows a distributor or viewers to be involved in giving rewards to other viewers, while encouraging viewers to continue viewing a live video. The server provides a live video distribution service for distributing and viewing live videos to users via user terminals. The server gives a predetermined reward to a viewer whose viewing duration of a live video provided by a distributor reaches the predetermined threshold, and the predetermined reward is given based on the attribute or action of the distributor or viewers. This may allow a distributor and viewers to be involved in giving rewards to other viewers, while encouraging viewers to continue viewing a live video.