Livestream Product Display Interface for Offline Purchase Access

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Solution Overview

Problem

Users cannot purchase products livestreamed in a live room if they are not currently watching the livestreaming application, limiting their ability to engage with product offerings outside of real-time viewing.

Innovation Solution

A product display method and device that allows users to view product information in a secondary interface within the livestreaming application, enabling them to purchase products even when not actively watching the livestream, by displaying product object information based on specific criteria such as host popularity and historical sales, and allowing users to access detailed information or viewing interfaces upon trigger signals.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users watch livestreaming in real-time, then they can purchase products during the stream, but users who are not watching cannot access product information

Engineering Contradiction:
ImproveProduct accessibilityVSAvoidTime delay in product access
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary action by pre-fetching and caching product information from the livestream before the user needs it. When a user enters the livestreaming application, the system has already prepared product data in advance, allowing immediate access without waiting for real-time stream data. This resolves the contradiction by making product information available before the user would otherwise need it, eliminating time delay while maintaining accessibility for non-watchers.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system creates a copy of the livestream product information and displays it in the user interface. Instead of requiring users to watch the actual livestream, the system copies the product data (images, descriptions, prices) and presents it through a secondary interface. This allows users to access product information without being present in the real-time stream, resolving the contradiction between adaptability and time loss.

Inventive Principle:
Principle #26Copying

2Loss of information

If the system displays all product information, then users have complete access, but the interface becomes cluttered and complex

Engineering Contradiction:
ImproveProduct information completenessVSAvoidInterface complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system segments product information into different display layers. A secondary interface displays summarized product information (images, names, prices), while detailed information is available through additional interaction. This segmentation allows complete product information to be maintained without cluttering the main interface, as users can access detailed data only when needed through a structured, multi-level interface architecture.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system adds another dimension to information display by introducing a secondary interface that overlays or accompanies the main livestream interface. This dimensional addition allows product information to be displayed without occupying the primary viewing space, maintaining interface simplicity while providing complete information access through an additional, organized layer.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Loss of information

If the system provides detailed product information immediately, then users can make informed purchases, but user interaction requirements increase

Engineering Contradiction:
ImproveProduct detail availabilityVSAvoidUser interaction requirement
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The system performs preliminary action by pre-loading and displaying basic product information (images, names, prices) in the secondary interface before users need detailed information. This preliminary display of essential product details allows users to make informed purchase decisions without requiring immediate complex interactions, as the foundational information is already prepared and visible, reducing the interaction burden while maintaining information completeness.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20240281872A1Product display method and device
Publication Date: 2024.08.22 DOUYIN VISION CO LTD
  • US20240281872A1 patent drawing
  • US20240281872A1 patent drawing
  • US20240281872A1 patent drawing

AI summary

A product display method and device are provided in embodiments of the disclosure is provided in the disclosure, which relates to the technical field of computer processing. The method includes: obtaining, in a first application, at least one product object information corresponding to at least one live room; in response to a display policy being satisfied, displaying a second interface in a first interface of the first application, the second interface including information of the live room and the product object information; and in response to detecting a first trigger signal for the second interface, displaying a detailed information browsing interface corresponding to the product object information, and/or displaying a live room viewing interface, the livestreaming viewing interface including the product object information.