Local Ad Rotation Using Offline Campaign Rules
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Solution Overview
Problem
Content providers face challenges in maximizing advertisement revenue while minimizing bandwidth and network usage, necessitating efficient management of advertisements both online and offline.
Innovation Solution
A method involving storing advertisements locally and applying advertising rules to display different portions of advertisements during campaign periods, even when disconnected from the network, using local storage and networked rules to manage content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are displayed continuously to maximize revenue, then advertisement revenue increases, but network bandwidth and network usage increase
Solution Approach 1:
The system pre-loads advertisements into local storage during online periods when network resources are available. This preliminary action allows the system to continue displaying advertisements offline without consuming network bandwidth, thus resolving the contradiction between maximizing ad revenue and minimizing network usage.
Solution Approach 2:
The system creates a local copy of advertisements in device storage rather than continuously accessing the original advertisements via network. This copying approach enables the system to display ads locally, maximizing revenue while eliminating the need for continuous network bandwidth consumption.
2Reliability
If advertisements are displayed offline to ensure consistent display, then advertisement display consistency improves, but network connectivity requirements are relaxed
Solution Approach 1:
The system performs preliminary actions by loading advertisements into local storage before offline periods begin. This ensures that advertisements are ready for consistent display during offline periods without requiring network connectivity, thus improving reliability while enhancing adaptability to network conditions.
Solution Approach 2:
Local storage acts as an intermediary between the network and the advertisement display system. It mediates the dependency on network connectivity by providing a buffer that maintains consistent ad display both online and offline, thus improving reliability without being constrained by network availability.
3Adaptability or versatility
If multiple advertisement portions are stored locally, then offline advertisement display capability improves, but local storage requirements increase
Solution Approach 1:
The system segments advertisements into multiple portions and stores them in local storage. This segmentation allows the system to manage storage capacity efficiently by loading only necessary ad portions for offline display, thus improving offline display capability while controlling storage requirements through strategic segmentation and selection.
Data Source
AI summary
According to some aspects, disclosed methods and systems may include storing, in a local storage of a device, a plurality of advertisements; and outputting for display first content comprising a first portion of a first set of advertisements associated with a first campaign period. The disclosed methods and system may also include, in response to an expiration of the first campaign period, outputting for display second content comprising a second portion of the first set of advertisements based on a first set of one or more advertising rules.