Local Engagement Platform for Dynamic Crowd Interaction
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Solution Overview
Problem
There is no unified way to dynamically engage and market to people in crowds during idle time, such as before movies or sporting events, as existing methods like static displays and multimedia shows are not as engaging as mobile device content.
Innovation Solution
A local engagement system that leverages devices carried by people, using a cloud back-end to provide location-specific content and activities, linking with existing systems like projectors or scoreboards, and offering interactive experiences through mobile applications, allowing for dynamic engagement and marketing opportunities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If static displays and multimedia shows are used for advertising during idle time, then advertisers can reach the audience, but the engagement level is low compared to mobile device content
Solution Approach 1:
The patent introduces mobile devices as an intermediary between the audience and advertising content. Instead of directly displaying ads on static screens, the system uses smartphones as mediators to deliver personalized, interactive advertising content that leverages the device's capabilities while maintaining connection to the physical venue through location services and venue-specific content delivery
Solution Approach 2:
The system transitions from static advertising displays to dynamic, real-time content delivery on mobile devices. Advertising content is dynamically generated and delivered based on user location, behavior, and preferences, allowing the content to change and adapt during the idle time period rather than using fixed pre-programmed displays
2Ease of operation
If users spend time on mobile devices during idle time, then they engage with familiar content, but they disengage from venue activities and advertising
Solution Approach 1:
The patent merges the user's mobile device experience with the venue environment by integrating location-based services, venue content, and advertising into a unified mobile application experience. This combination allows users to engage with familiar mobile interfaces while simultaneously exposing them to venue-specific advertising and activities, eliminating the need to choose between the two
Solution Approach 2:
The system delivers customized advertising and content to each user's mobile device based on their specific location within the venue, their historical preferences, and real-time context. This localizes the advertising experience to each individual user rather than using generic venue-wide displays, making the content more relevant and engaging
3Loss of information
If a unified system is created to dynamically engage people at venues, then advertising effectiveness improves, but system complexity increases
Solution Approach 1:
The cloud-based platform serves as an intermediary that manages the complexity of coordinating multiple devices and venue systems. Rather than requiring direct complex interactions between individual devices and venue infrastructure, the cloud platform mediates content delivery, user authentication, and data collection, simplifying the overall system architecture while enabling sophisticated targeted advertising
Data Source
AI summary
A local engagement system is described herein that leverages devices people commonly carry with them to dynamically engage them based on their locations and/or activities. One goal of the above referenced system is to leverage the power of the various devices present while providing the audience with a chance to better engage and participate with each other. A side benefit is additional opportunities to market products and services in new and exciting ways. The system includes a presentation component at the event or venue that links to existing systems, a web interface, and optional individual client applications for the devices. Thus, the local engagement system provides a highly engaging experience to people that might otherwise be idle and provides an enhanced opportunity for advertisers or educators to reach the people and give them something entertaining to do.