Localized Broadcast Signals for Mobile Ad Effectiveness Tracking
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Solution Overview
Problem
Existing systems fail to effectively measure the effectiveness of location-based advertising by determining if a user visits an advertiser's establishment after receiving an advertisement.
Innovation Solution
A system using localized broadcast signals from geotags to track user movement and presence within a predetermined proximity of vendor locations, initiating counters upon advertisement display and stop when a click-through event occurs, allowing for data collection and analysis of user behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If localized broadcast signals are used to deliver advertising information to mobile units, then advertising delivery capability is improved, but the ability to measure advertisement effectiveness deteriorates
Solution Approach 1:
The system implements feedback by having mobile units transmit presence information back to fixed monitoring nodes. The presence counters that track whether mobile units remain within broadcast range provide measurable feedback data about advertisement effectiveness, allowing advertisers to determine if users visited establishments after receiving ads.
Solution Approach 2:
Fixed monitoring nodes act as intermediaries between advertising nodes and central servers. These nodes receive presence information from mobile units and forward it to the server, enabling effective measurement without requiring direct communication between all system components.
2Measurement precision
If presence information is continuously monitored to track user movement, then measurement precision is improved, but use of energy by stationary object deteriorates
Solution Approach 1:
Instead of continuous monitoring, the system uses periodic presence information transmission. Mobile units transmit presence information at intervals or upon specific events (entering/exiting broadcast range), allowing accurate movement tracking while reducing the energy consumption of fixed monitoring nodes compared to constant monitoring.
3Measurement precision
If advertisement counters and presence counters are implemented to track user behavior, then measurement precision is improved, but device complexity deteriorates
Solution Approach 1:
The system segments tracking functions into separate components: advertisement counters that track ad delivery, presence counters that track user proximity to establishments, and separate fixed advertising nodes and fixed monitoring nodes. This segmentation allows each component to perform its specific function efficiently, managing overall system complexity through functional decomposition.
Data Source
AI summary
A method is disclosed for tracking advertisement effectiveness. First information associated with desired advertising information is broadcast from at least one of a plurality of fixed information nodes. A mobile unit receives the broadcast information and outputs the desired advertising information. An advertisement counter is started at the time of receipt of the broadcast information and presence information is broadcast from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location. The broadcast presence information is received at the mobile unit and a presence counter is started in response to receipt of the presence information. At the mobile unit loss of receipt of the broadcast presence information, the presence counter is stopped.