Localized Network Message Management for Privacy-Safe Targeting
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Solution Overview
Problem
Existing location-based marketing systems face challenges such as user hesitation to share location data due to privacy concerns, inaccurate location data, and overlapping communication infrastructure, which hinder effective message targeting and delivery.
Innovation Solution
A system and method for message management in localized networks that involves a network and a message management system. The system sends broadcast messages to solicit advertising bids for events within a specific timeframe, receives and filters bids, selects the best bid, and presents the selected advertisement via the network, ensuring targeted and relevant messaging while protecting user privacy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If location-based marketing is implemented to target users, then advertising relevance is improved, but user privacy protection deteriorates
Solution Approach 1:
The patent introduces a localized network (e.g., Wi-Fi network, cell tower) as an intermediary between advertisers and users. The network acts as a trusted mediator that collects and manages user location data, allowing advertisers to target messages based on user location without requiring direct access to sensitive location information. This intermediary approach enables relevant advertising while protecting user privacy by keeping precise location data within the network's secure environment.
2Area of stationary object
If multiple communication infrastructure providers are used for message delivery, then message coverage is improved, but system complexity and delivery costs increase
Solution Approach 1:
The patent merges multiple communication infrastructure providers into a unified localized network system. Instead of implementing separate delivery mechanisms for each provider, the system consolidates message delivery through a single integrated platform that can leverage multiple network providers. This reduces system complexity and delivery costs while maintaining comprehensive message coverage across different geographic areas.
3Measurement precision
If location data is collected from multiple sources to improve accuracy, then location precision is improved, but data reliability deteriorates due to privacy concerns
Solution Approach 1:
The patent implements local quality by allowing different levels of location data precision based on user preferences and network context. Instead of uniformly collecting high-precision location data from all users, the system adapts the level of location information collected to match user privacy comfort zones and specific advertising needs. This approach maintains sufficient location accuracy for effective targeting while improving data reliability by respecting user privacy boundaries.
Data Source
AI summary
A system comprises a network and a message management system. The message management system can apply a predictive model to generate a broadcast event message for transmission over the network to solicit message requests for entry into a bidding process. The bidding process can be associated with an event in the region and a bidding timeframe. The message management system can receive message requests for the event during the bidding timeframe, and select one of the message requests from a selected requestor after the expiration of the bidding timeframe. The message management system can receive an event message from the selected requestor. The message management system can present the event message via the communication service. The event message can be provided at an access point for the Wi-Fi service.


