Location-Based Ad Delivery for Portable Devices
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Solution Overview
Problem
Existing systems for providing information and advertisements to portable communication devices are not proactive and lack comprehensive data, requiring user input and struggling to distribute advertisements across various devices and media formats effectively.
Innovation Solution
A method and system that monitor the location of portable communication devices along highways using a series of antennas to determine direction, speed, and media capabilities, allowing for targeted and format-specific advertisement transmission based on service tiers, independent of wireless infrastructure, and including features like traffic warnings and point-of-interest information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If traditional information systems require user input queries, then system complexity is reduced, but information delivery is not proactive and user experience is limited
Solution Approach 1:
The system performs preliminary actions by monitoring device locations and pre-processing advertisement content before user requests. Location monitoring continuously tracks portable devices along highways, and advertisements are prepared in advance with multiple format conversions, enabling proactive delivery without waiting for user queries.
Solution Approach 2:
The system enables self-service by automatically detecting device capabilities and selecting appropriate advertisement formats without user intervention. The server autonomously determines media file type support, chooses suitable formats, and delivers content based on device characteristics, making the information delivery process self-serve.
2Loss of information
If GPS systems provide location tracking with electronic maps, then location information is available, but information about businesses and points of interest is limited
Solution Approach 1:
The system segments information delivery by categorizing content into different advertisement formats (video, audio, image, text) and delivering appropriate segments based on device capabilities. This segmentation allows comprehensive information delivery tailored to each device type without overwhelming the information channel.
Solution Approach 2:
The system changes information parameters by converting advertisements into multiple media formats (video, audio, image, text) and delivering the appropriate format based on device capabilities. This parameter transformation ensures complete information delivery adapted to each receiving device's characteristics.
3Adaptability or versatility
If advertisements are distributed in a single format, then distribution simplicity is maintained, but adaptability to various device types and media requirements is poor
Solution Approach 1:
The system achieves universality by preparing advertisements in multiple formats simultaneously and selecting the appropriate format based on device capabilities. A single advertisement content is converted into video, audio, image, and text formats, making the distribution system universally compatible with various portable devices while maintaining streamlined operations.
4Ease of operation
If user input is required to obtain information, then system resource consumption is reduced, but user engagement and information accessibility are limited
Solution Approach 1:
The system implements feedback by monitoring device locations, determining media capabilities, and using this information to automatically select and deliver appropriate advertisement formats. This feedback loop enables easy information accessibility while optimizing resource consumption based on actual device characteristics and user context.
Data Source
AI summary
A method of advertising is disclosed and includes monitoring the location of one or more portable communication devices in communication with a data network as the one or more portable communication devices travel within a user vehicle along a freeway. The method further includes determining whether the one or more portable communication devices are within a predetermined range of a freeway exit. Additionally, the method includes determining one or more types of media files supported by the one or more portable communication devices and transmitting one or more advertisements to the one or more portable communication devices. The advertisement is delivered in a format based on the determined one or more types of media files supported by the one or more portable communication devices.