Location-Based Advertisement Delivery with Weighted Threshold Filtering
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Solution Overview
Problem
Current advertisement delivery systems lack a scalable notification mechanism that provides accurate information based on location, leading to decreased user benefit and increased costs, inefficiencies, and reduced competitive advantage.
Innovation Solution
A method and system for an advertisement delivery system that includes modules for receiving a category selection, generating search results based on current location, calculating weighted distance, relevancy, and customization, and delivering notifications only when the aggregation of these factors meets a threshold, ensuring relevant and timely advertisements are displayed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisement delivery systems send notifications without location-based filtering, then more users are reached, but relevance and user benefit decrease
Solution Approach 1:
The system applies location-based filtering to deliver advertisements with different qualities of relevance to different users based on their geographic context. Notifications are customized according to local points of interest, ensuring that each user receives advertisements that are locally relevant rather than generic broadcasts.
Solution Approach 2:
The system changes the parameter of notification delivery by introducing location coordinates as a filtering criterion. Advertisements are delivered only when the aggregation of weighted distance, relevancy, and customization parameters meets a threshold, transforming the delivery mechanism from quantity-based to quality-based.
2Measurement precision
If the system calculates multiple weighted factors (distance, relevancy, customization) for each notification, then notification accuracy improves, but system complexity increases
Solution Approach 1:
The system segments the notification delivery process into distinct functional modules: a search result generator module for location-based search, a weighted distance generator module for proximity calculation, a weighted relevancy generator module for matching quality, and a delivery module for threshold-based notification. This segmentation manages complexity by organizing functions into separate, manageable components.
Solution Approach 2:
The system introduces an intermediary aggregation mechanism that combines multiple weighted factors (distance, relevancy, customization) into a single decision metric. This intermediary layer simplifies the final delivery decision by evaluating whether the aggregated score meets the threshold, rather than requiring complex multi-criteria evaluation at each stage.
3Ease of operation
If the system filters notifications based on location and relevance thresholds, then user experience improves, but notification volume and potential revenue decrease
Solution Approach 1:
The system converts the potential harm of reduced notification volume into a benefit by improving user experience quality. By delivering fewer but more relevant location-based advertisements, the system transforms what could be seen as a loss in quantity into a gain in user engagement and satisfaction, ultimately creating better long-term value.
Data Source
AI summary
A method of operation of an advertisement delivery system includes: receiving a selection for a category of interest; generating search results for the selection, the search results based on a current location for locating a device providing the selection; generating a weighted distance based on distances of the search results from the current location; generating a weighted relevancy based on relative matches of the search results and the selection; generating a weighted customization with the search results sharing a common attribute that is predefined; and delivering a notification from the search results by an aggregation of the weighted distance, the weighted relevancy, and the weighted customization, the aggregation meeting or exceeding a threshold for displaying on the device.